.jpg)
Google is getting ready to face the legal music for its latest dalliance with regard to privacy. That makes sense only in a world where lawyers run the show. I don’t understand the process of how these things work. I am not a lawyer and I did not spend the night in a Holiday Inn Express so I am SOL in understanding what is about to hapen.
Women may be tops when it comes to communicating but online, they’re more careful about what they say and to whom. A new study from UK company uSamp shows that overall, men were more apt to share personal information online, topping women in every area except one – brand’s liked.
If you answered “watched an online video” to our headline question then you’re absolutely right! New data from the comScore Video Metrix shows that in January 2012, 181 million U.S. Internet users watched nearly 40 billion online videos..jpg)
Apparently, when Facebook filed its plans to go public, analysts saw nothing but “red flags” that the social network had thus far failed to monetize its 425+ million mobile users…
.jpg)
The Google flap over privacy continues and the machine moves with fine efficiency. Take a look at these headlines. Google Bypassing User Privacy Settings – MSDN
Smartphones are not the wave of the future. They are the wave of now. Whether you are defined as a Millenial or someone older but with a substantial income the smartphone is a part of the existence of the majority in major demographic groups. A recent survey from Nielson did more to state the obvious, especially for marketers, that the devices are being purchased and used in great numbers. If you are hesitating on your mobile strategy you could be leaving money on the table.
When you’ve got something people want, it only makes sense to ask them to pay for it, right? But that logic doesn’t always work when it comes to mobile content. There are plenty of studies that show people are reluctant to plunk down more than .99 for an app they’ll likely use every day. On the other hand, several newspapers have had luck with mobile, paid subscribers.
Social advertising is all about using the comments and recommendations of one person to influence the buying habits of another. Facebook does this handily by mentioning which of my friends like the ads that appear in my sidebar. But, to be effective, recommendations don’t have to come from friends.
.png){kind=icon}
What do Gamestop, JC Penney, Nordstrom and The Gap have in common. They all went headlong into creating Facebook stores and have since shuttered them for their own reasons. One thing all reasons must have in common is that the stores weren’t working. Not exactly a ringing endorsement of the power of f-commerce. It’s also not a condemnation since there are likely equal amounts of stories claiming the opposite.
Hailed as a Foursquare competitor, Google’s Latitude now is offering a checkin-in service with a leaderboard feature. Since Latitude is barely spoken of and is one of the few social options out there that makes Google+ look like a social media world beater you can see why this hasn’t been done with any fanfare.
