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Grab Your BWE Virtual Ticket for $100 Off—24 Hrs Left

on May 15, 2012
Grab Your BWE Virtual Ticket for $100 Off—24 Hrs LeftWish you can get to Blog World Expo this season, but can’t reach New You are able to? Me too. I’ll maintain Queensland using the those who win of my blogging competition, however i know you will find lots of writers using their company nations, in addition to inside the States, who won’t have the ability to attend Blog World this season. Fortunately, we do not need to lose out around the information and fun from the Expo (and when the speaker list with this year is anything to put into practice, the

B2B Marketing: What It’s Like in the Real World

on Mar 8, 2012
B2B Marketing: What It’s Like in the Real WorldThere is plenty of information for marketers to consume on a daily basis and, quite honestly, it all starts to sound the same after a while. That’s a shame since many of the SEO fueled articles and posts of “How To’s” and “Here’s the Latest Theory Regarding (blank)” cover up real world lessons given by people who live this online marketing life every day and in very real situations. In fact, there are a lot of really good “How To” and “Top 5

eBay Pushes Sellers to New Heights of Customer Service

on Mar 2, 2012
eBay Pushes Sellers to New Heights of Customer Service

When you think of eBay, you probably don’t think about stellar customer service, but the online (don’t call it) auction site, wants to change that. They may have begun life as the world’s biggest garage sale, but they have their mind set on becoming the world’s biggest river.

Google to Face Legal Vultures on Privacy, Will Others As Well?

on Feb 22, 2012
Google to Face Legal Vultures on Privacy, Will Others As Well?

Google is getting ready to face the legal music for its latest dalliance with regard to privacy. That makes sense only in a world where lawyers run the show. I don’t understand the process of how these things work. I am not a lawyer and I did not spend the night in a Holiday Inn Express so I am SOL in understanding what is about to hapen.

Will Broader Corporate Adoption of Apple’s iOS Invite Trouble?

on Feb 7, 2012
Will Broader Corporate Adoption of Apple’s iOS Invite Trouble?One of the attractive feature of Apple products in general is the relative insignificance of viruses, malware and overall mischievous behavior by those who like to mess things up for folks in the Internet age. Most of the wrath and venom of hackers and others has been pointed at Microsoft based products because Microsoft is cast as the villain of the tech world, whether it is deserved or not.

Where Good Ideas Come From: A Tangled Bank

on Jan 31, 2012
Where Good Ideas Come From: A Tangled BankAfter pushing my way through a number of difficult but important reads, it was a pleasure to rip through Steven Johnson’s Where Good Ideas Come From: A Natural History of Innovation. I consider Steven a friend and colleague, and that will color my review of his most recent work (it came out in paperback last Fall). In short, I really liked the book. There, now Steven will continue to accept my invitations to lunch…

Nothing Like a Phishing Trip to Bring Enemies Closer

on Jan 30, 2012
Nothing Like a Phishing Trip to Bring Enemies Closer

If you were asked what it would take to get Google, Microsoft, Yahoo, Aol and other to come together, agree on something and work together to accomplish something that would benefit most of the online world, what would it be? That is a pretty short list of option for sure but one thing has worked: a push to eliminate phishing scams in the e-mail space.

6 Actionable Tips to Really Improve Your Blog in 2012

on Jan 25, 2012
6 Actionable Tips to Really Improve Your Blog in 2012Enough of the quasi-motivating “New Year posts” which promise you the world but show you no actions to take. This post is just gonna give you the facts; no B.S. about “taking charge” of your blog’s success, just stuff you need to get done to rock it in 2012. So, how about you stop reading the intro and start taking notes, and after that, don’t go check Twitter, start implementing them right now! It’s time to start taking your email list seriously, because building

CMO’s Say Tech-Savviness Is Greatest Area of Opportunity

on Jan 24, 2012
CMO’s Say Tech-Savviness Is Greatest Area of OpportunityHave you ever wondered how you can get a bit closer to the CMO of your company? Are you looking for a way to network your way up the corporate marketing ladder? Well, according to a study released by Forrester Research and Heidrick & Struggles you may want to pass along some of your tech knowledge to gain their favor. The study called “The Evolved CMO 2012″ shows that the highest levels of the marketing environment knows it could use a little help with technical knowledge.

Marketers To Invest in Blogs in 2012

on Jan 23, 2012
Marketers To Invest in Blogs in 2012It’s very interesting just how things happen in the marketing world. Actually they are not much different than the world in general. Here’s how things generally take place. A core or fundamental practice is neglected for a shiny object that is the next hot thing. After struggling with that hot thing the fundamental activity is returned to with a new enthusiasm because it is finally understood that the practice is actually an important part of everything. That’s why it’s fundamental.
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