It has taken the whole weekend to completely digest all the amazing learnings we gathered last week at the WOMMA summit. The WOMMA tagline is “Creating Talkable Brands Next and Best Practices” and they totally delivered. Great learnings from great brands like Mattel, Sprint, Intel, Unilever and Sephora just to name a few. But the most talked about sessions were definitely the keynote addresses that carried four themes that will help us navigate the social media industry over the next year.
Womma
WOMMA Summit 2011 Keynotes
on Nov 22, 2011
It has taken the whole weekend to completely digest all the amazing learnings we gathered last week at the WOMMA summit. The WOMMA tagline is “Creating Talkable Brands Next and Best Practices” and they totally delivered. Great learnings from great brands like Mattel, Sprint, Intel, Unilever and Sephora just to name a few. But the most talked about sessions were definitely the keynote addresses that carried four themes that will help us navigate the social media industry over the next year.Social Media Measurement Pitfalls
on Sep 26, 2011
image by John Moore a.k.a. @BrandAutopsy On a panel last week for a WOMMA event at Chicago’s Social Media Week, I had the pleasure of sitting with Keller Fay’s Ed Keller, Brains on Fire’s Robbin Phillips, and Social Media Today’s Robin Carey to discuss social media measurement under the heading of “Is WOM worth it?”. In the context of that discussion, I talked about the siren song of social media counting (vs. measurement) and the trap that we too-frequently see: socialSchool of WOM 2011 Takeaways: The Fallacies of Best Practices, Common Sense, and Influence
on May 13, 2011
Fresh off the conference floor from this year’s School of WOM, it’s difficult not to feel conflicted as a digital communications professional. However, I’ve come to realize the true value of most conferences isn’t in the “Ah-ha!” moments, but rather the reflection. I don’t ever want to walk away from a gathering like WOMMA’s yearly event with notebook full of answers. If I did, I could have easily learned those lessons in a book or a blog post. A valuableWOMMA Questions the Obvious
on May 10, 2011
The Word of Mouth Marketing Association’s School of WOM has been a wonderful combination of hands on skills development with leading practitioners, inspiring keynotes, and a new element this year - questioning some of the “obvious” things about our profession that might not even be true, much less obvious.
Two Important Discussions at WOMMA Summit
on Nov 9, 2010
Attendance is up this year at the upcoming WOMMA Summit. I attribute that to a great agenda and teh coming of age of social media in major brands. I serve on the board as past president and you would expect me to be bullish about the organization and its events. I am. No apologies there. But I could not endorse something that had a good chance of disappointing people. That would be bad.
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