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Google Analytics Visits Metric: Change. Implications. Opportunities.

on Aug 29, 2011
Google Analytics Visits Metric: Change. Implications. Opportunities.

Recently the Google Analytics team changed the way sessionization algorithm. In lay terms… how the start, duration and end of a Visit is computed. A minor version of the butterfly effect occurred, one small change in a part of the system caused a few other smaller changes in other parts of the system. Some people freaked out. Others wondered what the fuss was all about. Still others wondered what they were going to eat for lunch. :)

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