User Testing

You’ve probably heard of usability. Back in the day, when the web was wild(er) and free(r), usability proponents like Jakob Nielsen encouraged site owners to stop doing things like displaying yellow text on black backgrounds, shun the Blink and Marquee tags, and focus on helping users do what they wanted to do on websites. These days, usability is crucial to the success not just of blogs, but of online businesses—much of the information we read about reducing friction and improving sales pages, for