Of the sectors throwing caution to the wind and making social media integral to long-term communications plans, I perceive higher education as dragging its feet. Fresh off graduation, I can still smell the ink drying on hastily-minted digital plans for universities of all sizes and ilk. That’s why I was surprised after a recent finding from the Society for New Communications Research: higher education is outpacing the Fortune 500 in social media adoption by more than 2 to 1.
Universities And Colleges
Social Media is Getting Schooled
on Aug 19, 2010
Of the sectors throwing caution to the wind and making social media integral to long-term communications plans, I perceive higher education as dragging its feet. Fresh off graduation, I can still smell the ink drying on hastily-minted digital plans for universities of all sizes and ilk. That’s why I was surprised after a recent finding from the Society for New Communications Research: higher education is outpacing the Fortune 500 in social media adoption by more than 2 to 1.
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