Turns Visitors

The call to action (CTA) is the most important part of a website. It’s what turns visitors into cash. So, before you write the copy for your next so-so CTA, take a look at these 9 tips. Take advantage of them and you’ll be increasing conversions in no time at all. 1. Use active words. You see active words all the time. Think of all the action words you see in ads: buy, subscribe, download, register, call, etc. Why are they there? Because they inspire people to act, just as their name suggests.