Trends

In case you haven’t heard, last night TechCrunch announced that Pinterest hit 11.7 million UMVs, becoming the fastest standalone site ever to surpass 10 million monthly uniques.

We’ve been watching social media chatter around the “big game” intensify over the past week – especially if you live in Indianapolis. But since Volkswagen first teased its teaser ad with the barking dogs (and garnered over 11 million views along with way), the ad community has slowly followed suit and rolled out their wares.

With the new year upon us and 2011 now in the rear view mirror, it’s time to pay attention to where we, the social team known as Digital Influence at Ogilvy New York City predict social media to take us this year. In December we hosted a year end 2011 Social Trends Lab and predicted a number of trends based on what happened in 2011 and how we think these will shape and influence 2012. Is there a prediction not on this list? Let us know!

When people talk about hot trends on the web, Groupon is on the list, but for all the noise they’re making, the experts say that Groupon isn’t turning a profit and may have a hard time doing so in the future.

This week marks the beginning of arguably the most exciting sports event of the year – the NCAA Tournament. From frantically preparing brackets, diehards planning out their wardrobe to optimize their sporting of team colors, to heated discussion on who will be this year’s Cinderella team, March Madness is one of the most social sports experiences around.