Title Titles

Post titling seems to be something of sacred territory for many bloggers. We feel that the title contains the essence of our post, and therefore, it’s the essence of ourselves—our personalities, our messages, our brands. On the other hand, we see a lot of post titles on the Web, and there appears to be endless variation available to us. Many factors play into a title: the post’s topic, the angle we’ve taken, SEO and keywords, and so on. Even if you’re a my-titles-are-my-brand type