Timing

Something I’ve been mulling over for a while was solidified over the course of several recent conversations with my colleague, Alan Kercinik. It has to do with the way brands traditionally launch a product/service versus a more optimal approach that can take better advantage of earned conversations.  At the heart of the discussion is what we call the Conversation Chasm. And while not new thinking - I’ve seen people write about the topic and a Google search reveals several mentions of the term,

Last week, Dan Zarrella released some new research in The Science of Timing webinar, sponsored by HubSpot. Yesterday, Buddy Media released their findings on Facebook statistics as related to timed postings. On Ogilvy’s 360° Digital Influence team, we always consider the research findings behind timing when we develop strategy.