Targeting

Instagram The Timeline This infographic detailing the evolution of Instagram by Visually is effective a couple of reasons, including the truth that the whole timeline is imagined by using Instagram photos.  From starting this year, for their first million customers, and lastly towards the recent acquisition of Instagram by Facebook this can be a must read for just about any fans from the popular social application. “LinkedIn Introduces Specific Updates and Follower Statistics”  With over 150 million

(Part 2? Yeah, check out Part 1.) In case you missed it, Ron Paul supporters, ASU students, and VFX artists were among those that joined the fray since my last post. The variations continue to proliferate further down the tail, satirizing - and entertaining - more niche audiences. What does this add up to? Segmentation.

There is a clothing store, Syms, that has forever had the tagline for their advertising “An Educated Consumer Is Our Best Customer”. A noble idea indeed and one that implies that the more a consumer knows about what they are looking to do the better decisions they will make. In the retail industry, that can make a lot of sense and can help the right retailer. Now, take that same mindset to the behavioral targeting world and there may be some consternation at the idea of a consumer knowing just