Target Audience

Obviously no one sets out to create an SEO campaign, or any other kind of business initiative, that fails. However, along the way certain mistakes can be made that will inevitably result in campaign failure. Sometimes the mistake can seem innocent enough, but really SEO is about gaining momentum as time goes on. A mistake that is made early in the process can hinder every effort that follows. Therefore, when implementing an SEO campaign be sure to avoid the following common mistakes: SEO is a long term

This guest post is by Peter Lawlor. The more articles I publish on my niche websites, the more knowledgeable I become about keywords, and more importantly, the search habits of my target audience. During the early days of my affiliate marketing business, I would write a post promoting a particular product or service as an affiliate and move on. That was a big mistake, but one that is easily solved. As I dug deeper into my niches, I realized that people use different search phrases and terms when looking

The ability to target an audience based on their demographic data, but also their “interests“, makes Facebook Ads still one of the best ad platforms out there, if not the best. Through “interest” targeting, you can build campaigns that are focused on exactly what the user is interested in, which leads to a higher click through rate and more conversions. Focusing on music artists, I’ve compiled a list of the top 10 music artists on Facebook and listed them below. So now that

I recently bought a new (old) home in Atlanta. Temperatures have been, well, hot and the AC has not stopped running all summer long. But when my energy bill tripled for last month’s usage I had to wonder if there was something I should do. So, I reached out to my social circle; but neighbors, friends and family all gave me different opinions on what was “normal” for this time of year. I just wanted to know what normal energy consumption should be and understand how my home compared. While I’m sure there’s