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84% of Millennials Rely on the Opinions of Others

on Feb 2, 2012
84% of Millennials Rely on the Opinions of Others“By 2017, Millennials – those consumers now in their mid-teens to mid-30s – will have more spending power than any other generation.” That quote shouldn’t take you by surprise. It’s the circle of life. A new crop of young, working, educated men and women who have discretionary income. In other words, the people you need to keep your business alive. One hitch, a study by Bazaarvoice says that Millennials don’t make purchase decisions like their mothers did, not even like their
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