Smartphones are not the wave of the future. They are the wave of now. Whether you are defined as a Millenial or someone older but with a substantial income the smartphone is a part of the existence of the majority in major demographic groups. A recent survey from Nielson did more to state the obvious, especially for marketers, that the devices are being purchased and used in great numbers. If you are hesitating on your mobile strategy you could be leaving money on the table.
Story
Smartphone Data Should Tell Marketers to Get Mobile Now
on Feb 21, 2012
Smartphones are not the wave of the future. They are the wave of now. Whether you are defined as a Millenial or someone older but with a substantial income the smartphone is a part of the existence of the majority in major demographic groups. A recent survey from Nielson did more to state the obvious, especially for marketers, that the devices are being purchased and used in great numbers. If you are hesitating on your mobile strategy you could be leaving money on the table.Yahoo Ad Sales Still on the Decline
on Jan 25, 2012
It’s ironic that the top story on Yahoo’s front page is about how J. C. Penney is reinventing the brand. Perhaps the higher ups at Yahoo should read their own article, then maybe sit down with the retailer for a round of commiseration and cheering up.
Borrowing Plot Structure to Write an Entertaining Blog
on Jan 20, 2012
One of the reasons that a good work of fiction captures our hearts and minds is that it has found a winning formula — one that, despite various tinkering and experiments, is fairly straightforward in its format. Understanding and borrowing from this format can help you generate good, interesting blog content. Fiction Plot Structure Nearly all fiction, except the occasional experimental types, follows the same basic pattern: 1 – Status Quo This is how things are, the basic explanation of the current
Facebook As Storyteller
on Sep 25, 2011
(image) Recently I was in conversation with a senior executive at a major Internet company, discussing the role of the news cycle in our industry. We were both bemoaning the loss of consistent "second day" story telling - where a smart journalist steps back, does some reporting, asks a few intelligent questions of the right sources, and writes a longer form piece about what a particular piece of news really means.Why All Great Marketing Contains the Power of the Placebo Effect
on Aug 24, 2011
Back in the 1950s, a bedridden man faced certain death from cancer of the lymph nodes. Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen. The patient’s only hope was a new experimental cancer drug called Krebiozen. Three days after initial treatment, the man was out of bed and joking with nurses. As treatment continued, his tumors shrunk in half.
Ashes to Ashes, Bits to Bytes: QR Codes on Headstones?
on Aug 5, 2011
This story falls into the “I don’t know how I feel about this one” category. Why? First it’s about a subject that most people don’t readily discuss which is death. Second, it’s the introduction of technology into an area that seems very weird but also very helpful all at once.
How to Promote Your Blog to the Media
on Jul 20, 2011
This guest post is by Dan Kaufman of Mediasurvival. Most bloggers don’t promote themselves to the mass media … and I can understand why. It’s daunting to put yourself out there by pitching to professionals who work in a cutthroat industry where they receive—and reject—pitches on a daily basis. And yet, having been a newspaper and magazine editor and journalist for over 17 years (and a proud blogger for three years), I know that it’s still worth trying.How Compendium’s Web to Post Generates Content and Community
on Jul 11, 2011
This guest post is by Jenny Dean of Business Blog Writers. You might have read my article about a business blogging platform called Compendium. Today, I wanted to share with you a fantastic Compendium tool called, Web to Post that allows customers or clients to tell stories about your products or services.What Drama Musicals Can Teach Us About Great Blog Writing
on Jul 10, 2011
This guest post is by Achim “Chef Keem” Thiemermann of MusicalWorkshop.org. As the US webmaster and social media manager of Europe’s most successful musical librettist and lyricist, Dr. Michael Kunze, I am intimately familiar with his unique brand of storytelling: the drama musical. To this day, Michael’s combined works (original musicals and foreign-language adaptions) have sold 33 million tickets for a whopping $1,012,000,000! He must be doing something right. Right?
The Art of Keeping Your Audience Coming Back for More
on Jun 9, 2011
We’re starving for stories. We’re dying to know what happens next. From those nights thousands of years ago flapping our jaws around the fire, to the hypnotizing work of J.J. Abrams and Charles Bukowski, a particular plot device has hooked us all more deeply than any other. It’s arguably the most powerful tool ever used to keep fiction, film, and poetic audiences impatient, twitchy, and breaking down the doors for more.
Recent Posts
- How You Use Home windows Is Going To Change Forever — Here's What You Ought To Know (MSFT)
- The Guy Who Built Twitter's Tech Team Is Going To Start Accumulating New York's Tech Scene
- Another Shoe Will Drop Within This Large Facebook IPO Mess (Facebook, MS)
- 5 Training Jobs Could Train You About Producing a well known Blog
- Arianna Finally Has Anyone To Run The Huffington Post's Business (America online)
- [MUST WATCH] The Connected Company
- Facebook, Morgan Stanley Prosecuted By Firm That Won $7 Billion From Enron (Facebook, MS)
- Five Questions A Great Link Builder Should Have The Ability To Answer
- Making Your Way Around Internet Censorship: VPN
- A Platform to check Your Internet Affiliate Marketing Offers
Tag Cloud
- Android application billion Business buying selling content employees Facebook Google Hewlett Hewlett packard iphone ltparam Microsoft million mobile Morgan Stanley networking Online Marketing ooyala player embedCode packard Pinterest player ooyala player rsquos Search engine Search engine optimization social social networking stated states Thompson traders Twitter windows within Zuckerberg