We are constantly fed a steady diet of stories of the success of businesses on Facebook. The talk is always of how interacting with customers has garnered benefits that range from the general “warm fuzzy” feeling about the brand to the ultimate goal for most which is revenue created by that interaction. I often wonder just how representative of the total environment those kinds of stories are. I suspect that it is lower than we even know becasue, let’s face it, the same set of
Stories
Level of Business to Customer Interaction on Facebook Not What You Think?
on Mar 1, 2012
We are constantly fed a steady diet of stories of the success of businesses on Facebook. The talk is always of how interacting with customers has garnered benefits that range from the general “warm fuzzy” feeling about the brand to the ultimate goal for most which is revenue created by that interaction. I often wonder just how representative of the total environment those kinds of stories are. I suspect that it is lower than we even know becasue, let’s face it, the same set ofFacebook News (Livestream): The Brand Spaces Are Bigger, Bolder, More…Ad Like
on Feb 29, 2012
Facebook is holding it’s first ever “fMC” today – that’s Facebook Marketing Conference, and it’s announcing widely expected new ad formats. From the release just sent to me: Today, Facebook announced a new design for Pages, giving brands and businesses more ways to tell their story. The redesigned Pages are more personalized and complementary to the look and feel of individual profiles. Now, when you visit a Page, you can see your friends’ interactions with that Page as
Yahoo Visualizes Its Content CORE
on Feb 10, 2012
Yahoo has always been proud of the algorithms that drive its choice of personalized content, but it’s hard to grok exactly what they do behind the scenes to make the magic happen. Today the company released a visualization of its “C.O.R.E.” (Content Optimization and Relevance Engine) technology, and the result is pretty cool. From a release sent to me by Yahoo:2012 Will Bring Sponsored Ads to Your Web Facebook Feed
on Dec 21, 2011
Get ready for another flood of cries from the wilds of the Internet in 2012 as Facebook introduces sponsored ads to the web version of their users’ news feeds. While many will want to make this sound like it’s the end of the social media world as we know it, it’s not nearly as distracting as it sounds.
Million Pixel Mosiac – Q&A with Inspiration in Mind
on Dec 2, 2011
Do you remember MillionDollarHomePage.com? If not, it was a simple and fun idea that went on to generate a million dollars and get a mega ton of free publicity and traffic from the media. In short, it was a site that sold pixels (ad space) for money. If all the ad spots sold, it would generate a million dollars, which it did! Keep in mind, at the time of selling ads, it was agreed the site would not be changed or modified for several years. Even years after it first launched, it’s still a top 12,000How to Make Almost Every Article You Write Go Viral
on Nov 30, 2011
Is there are sure-fire approach to making every article you write go viral online? Maybe not, but you can do some things to significantly increase the chances of any blog post you write going viral. I have been publishing articles on my blog constantly, and on other blogs in the form of guest posts, for years now, and in the process I’ve been able to observe my most successful articles and guest posts. After noticing a common theme among these articles, I decided to write another article based on the
Customize Your News Headlines and Track What Matters with Xygnal
on Sep 22, 2011
Where do you go to read the news? Are you able to customize your news source and filter out the topics that interest you and the ones that don’t? More than likely you can’t filter anything, which is why Xygnal is a breath of fresh air. Many people start their day by reading the top news headlines, but often don’t care about many of the headlines. With Xygnal, you can customize the news based on topics that you’re interested in; no need to wade through all of the irrelevant topics orAre Your Personal Stories Turning Readers Off?
on Jun 23, 2011
This guest post is by Ali Luke of Aliventures. You’ve probably heard that you should put some of your personality into your blogging. And you know that stories are a great way to engage readers—to capture not just their attention, but their hearts as well. Perhaps some of your favorite bloggers are people like Naomi Dunford or Johnny B. Truant or Pace and Kyeli Smith—folks who write from the heart, who are open and honest, and who make you feel that you know them. You want your blog to be like that too.Blogging for the Greater Good
on Jun 20, 2011
This guest post is by Michele C. Hollow of Pet News and Views. My most popular blog post garnered over 500 comments. I asked my readers to leave a comment about their adopted pet. For each comment, a leading pet food manufacturer donated 25 bowls of food to a local animal shelter. Copyright Roman Samokhin - Fotolia.comThe Art of Keeping Your Audience Coming Back for More
on Jun 9, 2011
We’re starving for stories. We’re dying to know what happens next. From those nights thousands of years ago flapping our jaws around the fire, to the hypnotizing work of J.J. Abrams and Charles Bukowski, a particular plot device has hooked us all more deeply than any other. It’s arguably the most powerful tool ever used to keep fiction, film, and poetic audiences impatient, twitchy, and breaking down the doors for more.
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