With studies showing that there are 100 million smartphones in the US alone it only makes sense that advertisers are seeing that they need to be where their customers are. According to research from Valueclick media advertisers (via eMarketer) are starting to shift more ad dollars to the mobile space as well as video. The chart below shows their findings from December of last year.
Space
Digital Ad Budgets Follow Mobile Trends
on Mar 12, 2012
With studies showing that there are 100 million smartphones in the US alone it only makes sense that advertisers are seeing that they need to be where their customers are. According to research from Valueclick media advertisers (via eMarketer) are starting to shift more ad dollars to the mobile space as well as video. The chart below shows their findings from December of last year.Google Claims Greater Security for Android Market
on Feb 7, 2012
Maybe 2012 will be the Year of Online Security? There seems to be some talk about it these days and that is a good thing. We like to get excited talking about all the latest ways to communicate and the gadgets that enable that communication. We are all about getting the message across and finding out who did what and why online.B2B Marketers Using Social Media More and More
on Dec 23, 2011
We have watched the B2B space lag behind in the Internet and social media marketing space for most of the existence of the industry. That’s not a knock on the B2B space really because the nature of Internet marketing lends itself much more readily to B2C plays. Of course that doesn’t mean that social media doesn’t work for the B2B space. In fact, nothing could be further from the truth and as B2B marketers continue to see just how these options can fit into their business and marketingMobile and Retail Continue to Evolve Together
on Nov 28, 2011
There are certain things that you just know with regard to the internet space and one of those is the link between mobile and retail. They work well together. It makes sense. Going on gut, however, usually isn’t enough to convince others as to why you feel the need to increase spending on mobile efforts if you are a retailer. So to make the point a little clearer that mobile and retail are becoming more joined at the hip than ever, we look to an eMarketer article that first highlights data fromPolitical 404 Pages: From Informative to Irreverent to Boring
on Nov 15, 2011
OK, let’s set the ground rules here. This is a post about the online space but it has to do with politics. I saw a post on Facebook from the Wall Street Journal about political candidates 404 pages. It’s an interesting thing to consider as political races are now very dependent on strong online strategy and execution. Based on a survey of this particular website element, it’s apparent that the Republicans must fully realize just how bad they got their online butts handed to them in theOnline Listening Is One Thing But Should Brands Respond?
on Oct 26, 2011
Most people agree that literally everyone, from the individual to the multi-national corporation, should be paying attention to what is being said about them online. The use of listening tools like Trackur are a critical component of the online strategy of a business because it’s simply the prudent thing to do. If you decide not to listen to the online space you have no one to blame but yourself if and when something gets sideways concerning your reputation.How to Blog Professionally
on Oct 10, 2011
These days, blogging activity makes great way to make some extra money. Obviously, this is possible only if you are able to create a large database of visitors and people coming back to your blog. Most blogs that exist nowadays attract a large variety of visitors mainly because they provide free information. However, the fact that you intend to provide free information is not going to help you to make money. What you must do is to learn how to use this in order to make money by simply running a virtualGoogle Recognizes Top Help Forum Contributors
on Sep 8, 2011
Just about everyone in the Internet space is likely to have spent at least some time in a Google help forum. Whether that time was helpful or aggravating depends on the time of day, the user’s need for information in a timely fashion and, most importantly what brave non-Google soul is monitoring that forum to help someone out.
Mobile Evolving as After Click Actions Increase
on Sep 6, 2011
The mobile Internet continues to grow which means that marketers are going to have more and more to keep pace with on a daily basis. It’s not as if there wasn’t enough already for marketers to pay attention to, learn and apply but if you are not used to this pace by now you never will be. Millennial Media has published their 2nd quarter S.M.A.R.T. report which is made more interesting by the fact that this is their 50th edition which implies some chance for depth regarding this evolving space.Yelp Is the Latest to Turn from Deals
on Aug 30, 2011
Seems like a lot of big names are steering clear of the deals space. The latest news comes from Yelp. While they haven’t abandoned the space completely they are certainly rethinking their position and just how much effort along with resources they will throw at it. Is this a yelp for help? Not really but it does make one wonder about the deal space in general.
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