Social Search

Actionable Social Statistics This recent infographic by awareness takes a dive into social statistics.  In a period where just about any brand is online, it is crucial that action has been taken from the data we're collecting from internet sites.  This infographic provides not only one Key Performance Indications (KPI) that the company ought to be monitoring, but exactly how to calculate these amounts too.  Examples from the KPI’s your organization ought to be monitoring: Brand Awareness &

This guest publish is as simple as Philip Rudy of ImageWorks Studio. Perhaps you have used Blekko yet? It is the internet search engine that is honored on human curation. You because the user can really tailor your very own search engine results, which begs the question: does Blekko have some form of understanding of mixing “search & social?” Potential is definitely an ugly word, and that i hate for doing things here, but Blekko really has so much potential. Can be when the team has the capacity to

People spend considerable time trying to understand younger people and their use of the Internet. They are the first generation to have grown up with the Internet as part of their existence as opposed to older folks like myself who were “disrupted” by the online space as an adult. We like to paint the picture of the tech savvy youngster who can text with one hand, update a status with another while holding a conversation on a speaker phone. They are the Internet’s version of super heroes.

Forrester Research has released a very well done analysis of the interesting relationship between Facebook and marketers called “It’s Time To Make Facebook Marketing Work”. The research is for sale (Marketing Pilgrim receives no compensation for sales of the study) and could be worth the investment for the clear and concise action steps outlined for companies to get their act together when using Facebook as a marketing tool.

Man, I nearly fell on the floor when a study conducted by Google found that in the area of word of mouth, search has more credibility AND is more likely to lead to purchase over social media. Really? The search giant doing a study with that kind kind of result?! Who woulda thunk?! All kidding aside, though, the study conducted by Google and the KellerFay Group has some interesting information for marketers to consider. The chart below represents this ‘edge’ that search has over social media in the word of

Gravee seems to be a lot like Bing with a few additional features. “Gravee evaluates the best search results from across the Web’s major search engines, and then personalizes their best results based on your interests and preferences, as well as those of your friends (and other people whom you don’t even know).” The key to getting the best personalized results and recommendations is by completely filling out your profile and also using the voting system (to let Gravee know what you

This guest post is by Jacob of BlogRevolter.com. On March 30th, Google announced the release of its latest addition to the search engine, a small button called the +1. As with any Google announcement, there are always going to be implications—both great and not so great—for the average and professional blogger. Understanding the potential effect of Google’s new +1 feature can better help you prepare for the next six to twelve months of your blog.

Company owners and website owners are always looking for new ways to monitor their brand online. Well, not only is 48ers a real-time social search that can help you monitor your brand more effectively, but it can also help you monitor your name, username and even links on various social media sites. Best of all, you can monitor all of those items with a simple query in the search bar.