I know very little about football. I do know that going right when the other team is going left is a good thing. It’s all about getting around the opposition, right? And that’s exactly what NFL.com did with their Super Bowl ad. While everyone else was asking viewers to follow them on Twitter or like them on Facebook, the NFL asked people to send a short text message and it worked. The “Live Like a Millionaire” ad shows average guys living extravagant lifestyles. It leads to a tag
Short Text Message
NFL Completes End Run With Text-Message Super Bowl Ad
on Feb 10, 2012
I know very little about football. I do know that going right when the other team is going left is a good thing. It’s all about getting around the opposition, right? And that’s exactly what NFL.com did with their Super Bowl ad. While everyone else was asking viewers to follow them on Twitter or like them on Facebook, the NFL asked people to send a short text message and it worked. The “Live Like a Millionaire” ad shows average guys living extravagant lifestyles. It leads to a tag
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