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F’d Commerce: Facebook Stores Closing Doors

on Feb 20, 2012
F’d Commerce: Facebook Stores Closing DoorsWhat do Gamestop, JC Penney, Nordstrom and The Gap have in common. They all went headlong into creating Facebook stores and have since shuttered them for their own reasons. One thing all reasons must have in common is that the stores weren’t working. Not exactly a ringing endorsement of the power of f-commerce. It’s also not a condemnation since there are likely equal amounts of stories claiming the opposite.

Moms Say: I Go to Facebook to Socialize, Not to Shop

on Oct 10, 2011
Moms Say: I Go to Facebook to Socialize, Not to Shop

84% of moms are using Facebook, but few are using the social network to shop. That’s one of the findings from the new report from The Direct Marketing Association and Mom365.

Is Facebook Going Gray?

on Jun 16, 2011
Is Facebook Going Gray?My husband just told me that the generation gap between him and our teen son, is less than it was between him and his father when he was a teen. I thought he was nuts, but then I saw this report from eMarketer that shows a significant rise in Facebook engagement with folks over 55.

Google Assists Nonprofits With Special Apps Package

on Mar 17, 2011
Google Assists Nonprofits With Special Apps PackageIt looks like Google isn’t going to sit idly by while Facebook and Twitter get all the credit for saving the world from tyranny, natural disasters and the common cold. While it sounds less than altruistic, the truth of the matter is that corporate ‘good works’, whether intended or not, creates great buzz and sells products. I say intended or not because this trend for giving companies credit over the people who enact change with passion and courage is a bit overdone. People make change and technology is a
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