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Going Universal: How to Leverage Universal Search to Increase ROI

on Mar 5, 2012
Going Universal: How to Leverage Universal Search to Increase ROI

The following post was written by our SEO Channel sponsor Link-Assistant. It amazes me how many online optimizers ignore Universal Search. I’ve come across site owners who ask, “Hey, we are a flower retailer, how do we rank in the top 10?” And I’m like, “Jeez, you’re not even on Google Places”.

3 Must-Take Steps to Brand Search Results for Your Name

on Feb 1, 2012
3 Must-Take Steps to Brand Search Results for Your NameLong passed the days when we had to wonder why we should care about search results for our (brand) names. Google reputation management is a well-known phrase to anyone making a living online. Hence, you are most likely to know that in order to maintain stable presence in branded search results, one should be working continuously. If you are blogging a lot and care about your brand name and what people see when they are searching Google for your name, here are exactly three things you need to do once to

5 Amazing Visual Search Engines

on Jan 28, 2012
5 Amazing Visual Search EnginesDo you prefer visual results over text? If you do, then you’ll love these visual search engines, which display images and website snapshots as opposed to text snippets. There’s not much to say about these search engines. You simply enter your query, press enter (or click on search), and view your results. So let’s take a look at 5 amazing visual search engine results. Watch the cube fill up as your results fall into place. You can use the arrow keys to flip the cube, shift+mouse to drag

Facebook Coalition To Google: Don’t Be Evil, Focus On The User

on Jan 23, 2012
Facebook Coalition To Google: Don’t Be Evil, Focus On The UserLast week I spent an afternoon down at Facebook, as I mentioned here. While at Facebook I met with Blake Ross, Direct of Product (and well known in web circles as one of the creators of Firefox). Talk naturally turned to the implications of Google’s controversial integration of Google+ into its search results – a move that must both terrify (OMG, Google is gunning for us!) as well as delight (Holy cow, Google is breaking its core promise to its users!).

Google’s “Search Plus Your World” to Kill Facebook and Twitter?

on Jan 20, 2012
Google’s “Search Plus Your World” to Kill Facebook and Twitter?This post comes from our SEO channel sponsor Link Assistant. There we go, folks. Barely had 2012 begun, when Google, the search engine that never sleeps, rolled out an unprecedentedly refreshing mode for its search results – Search Plus Your World.

Google’s Verbatim Search For A True Exact Match

on Nov 16, 2011
Google’s Verbatim Search For A True Exact MatchGoogle continues to refine its search function. This time it feels like they are almost going back in time by allowing users to get search results based on what they actually type: verbatim. When you go click on more search tools at Google.com you can choose “verbatim search” and the following typical algorithm assists are NOT used according to the Inside Search blog.

Enhance Gmail’s Search Results and Quickly Find Attachments

on Nov 10, 2011
Enhance Gmail’s Search Results and Quickly Find AttachmentsIf you receive a lot of attachments in your Gmail account, it can be hard to keep up with them all or find a specific attachment when you need it. Attachments.me aims to fix this issue with it’s new visual search tool for Gmail attachments. It integrates into your Gmail or Google Apps account and then crawls your account so that it can process all of your files and documents. This could take awhile depending on how many attachments you have in your account. Once installed, you can quickly search for

Fixating On Rank Can Actually Hurt Your SEO!

on Nov 9, 2011
I had a call with a potential client not that long ago and we were discussing her long term SEO goals. She told me her number one goal was to get better rankings for the broad keywords they were targeting. When we spoke, the company was stuck on page 3 of Google and couldn’t seem to break free; she wanted to know what my company could do to help her get to the top of page 1. I flat out told her, “Don’t worry so much about where your site ranks. Your real long term goal should be visitor growth.” She was

7 Content Marketing Tactics To Rank Higher In Google’s New Fresh Results

on Nov 4, 2011
7 Content Marketing Tactics To Rank Higher In Google’s New Fresh ResultsIf you haven’t heard about Google’s “Freshness Update” by now, I’m sure you’ll be hearing about it much more. The short story is that Google is now “Giving you fresher, more recent search results.“. Marketing Pilgrim took a look at this update as well. So what’s next?

Google’s Encrypted Search Meets the Myopic SEO

on Oct 19, 2011
Google’s Encrypted Search Meets the Myopic SEO

If there was a ever a group of people that can have blinders on when it comes to how the rest of the world views the online space it’s the SEO crowd. Now the SEO world has been given a new thing to fret over and it should be fodder for hand wringing blog posts from now until whenever.

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