Sales
Build Blog Items That Sell 6: Tell the planet
on May 10, 2012
This guest series is as simple as Greg McFarlane of Control Your Money.
Thanks for visiting the ultimate installment within our hexalogy, on the way to sell blog items within an era when individuals are reaching to their pockets and finding mostly lint. To date, we’ve talked about planning out items attracted out of your expertise, create them, distinguish yourself out of your rivals, test-market, work out how much to charge, and discover a clientele. If you are late towards the party, browse the previous
Video is Tops in Online Branded Content
on Mar 12, 2012
Branded content has become increasingly popular with brand marketers as they search for new ways to engage an ad-weary audience. Top on the list? Video. According to new numbers by Outbrain, 87% of the brand marketers and ad agencies they surveyed create branded videos to spread the good word.Is Yelp Still Strong-Arming Merchants?
on Mar 7, 2012
For years the complaints about Yelp’s “sales” tactics have been heard. Maybe I am just not paying attention but I thought that had gone away to some extent. Now with Yelp going public and all the positive vibes flying around about the company as an investment it may get even harder to find the reality.
Why Copywriting is Important
on Feb 25, 2012
Hiring a copywriter or learning to do it yourself is one of the most beneficial things you can do for your online business. Without good copy on your sales pages, it’s likely that your conversions will be very low. Good copy helps move people from the “thinking about it” stage to the “buying” stage. Since you aren’t speaking to people face to face, your copy has to relay your message and your enthusiasm for the product. A good copywriter can reach the emotional element8 Blogging Lessons I Learned from Being Scammed by a Marketer
on Feb 18, 2012
This guest post is by Chris The Traffic Blogger. This past month my fiancé and I went to a wedding expo. No, I am not one of those guys who lets the girl run around and do everything for the wedding! So I was there getting sold on everything from limos to flowers, and watching marketing at its finest (and worst). Most of the vendors practiced the art of scummy marketing—you know, making mediocre products look worth much more than they actually were. Even though I understood this, I fell for a marketing
How to Benefit from Flash Sales without the Flashy Website [Infographic]
on Dec 22, 2011
![How to Benefit from Flash Sales without the Flashy Website [Infographic]](http://static.dzmind.com/image/1/2011/12/120_-lash-ales--nfographic-600.jpg)
Call ‘em Flash Sales or Daily Deals, there’s been a lot of debate about the continued viability of these deep discount sites. Much of the debate has been between me, myself and I, but I’ll bet if I put up a poll I’d find that many of you have been thinking about it, too. (You know who you are.) But how many of you think beyond sites such as Groupon or LivingSocial? How many of you have thought about running your own flash sales inside your own retail site? I know the folks at4 Great Ways Marketers Can Give Back This Season
on Dec 13, 2011
Now that all those Black Friday sales are over and we are getting closer to the online holiday rush slowing down, we can shift our attention to the more altruistic part of this season. People are often looking for a way to give back at this time of year, and, given the current economic climate, there is certainly a lot of need among nonprofits of all types.Black Friday Online Sales Up 24% Over Last Year
on Nov 28, 2011
Another Black Friday is over and in the books and it looks like a good time was had by most. IBM Coremetrics estimates a 24.3% increase in online sales over last year. As you can see from this chart, midnight was the magic hour with a nice spike over the last two years. This is likely due to the fact that many major chains made holiday prices effective at midnight online as well as in stores.Walmart to Credit Stores for Online Sales
on Nov 21, 2011
In retail, the sales goal is the sword by which you live or die and with online sales eating into the holiday profits, it’s going to be a tough balancing act for many a store manager. Next year, though, things will be a little better for the manager at your local Walmart.
From Failed Idea to Profitable Product: What I Learned from Failure
on Nov 21, 2011
This guest post is by Björgvin Benediktsson of Audio Issues. The biggest insecurity we bloggers face is the question of whether anybody is actually going to buy our product. We can’t give away our content forever, and those Google ads are hardly going to pay the bills. That’s why every blogger should offer his or her own product. You can recommend other products without seeing a noticeable return. The biggest return on effort is from your own product, whether it’s an ebook, a service, or
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