Video may have killed the radio star, but it’s working wonders for the online ad business. According to eMarketer, video is showing the highest spending growth numbers of any category. Last year video went up 42.1% and it’s expected to keep in the double-digits for the next few years.
Though the economy still has us all singing the blues here in the US, eMarketer says that global digital ad spending will continue to shine on through. The rough estimate is $500 billion spent by the end of the year thanks in part to the rise in mobile marketing.
LinkedIn got more than a rise in stock prices when they announced their IPO in May. They also gained 6.7% more users over the prior month. This is especially significant since they showed a 2.5% decline in April. According to Bloomberg, LinkedIn is now poised to take over the number two spot from MySpace, who had 34.9 million unique users in May compared to LinkedIn’s 33.4. MySpace’s number sounds nice until you see that it’s a 48% decline from the same period in the prior year. Facebook
You would think that any report showing a rise in a media device would be of interest to marketers, but it’s not so when you’re talking eReaders. Why? Because eReaders are only just now starting to take on advertising and it’s a case of coming way too late to the party.
Local online ad spending is climbing faster than expected with sales reaching a number in 2011 that was originally predicted for 2012. According to a study by Borrell Associates, which was reported on by PaidContent, online ad spending is likely to rise 18% next year rising to $16.1 billion dollars. Ad spending overall is expected to hit $51.9 billion which equals a 14% growth.
