Homogenized messages have no soul. Take a moment to internalize that and then we’ll move on. That thought comes to you from John Rich, the newly crowned winner of Celebrity Apprentice and Gary Busey who cannot be described with mere words.
Rich Media
And Now Marketing Advice from John Rich and Gary Busey
on May 23, 2011
10 Simple Tips To Get 250,000 Page Views Per Month
on Jan 24, 2011
When we started our business 16 months ago we decided to use a blog as the central marketing tool for our business. We did it because we didn’t really have any money for advertising and we never really believed that attending networking events would work for us. We placed the blog at the center of our website and only had one commodity on our hands to make it a success….time. It’s been a long journey but 16 months later we now get 250,000 pageviews to our site per month, in the last year
Flash and Rich Media Represent 40% Of Online Ads
on Jun 30, 2010
While Adobe’s Flash has been vilified by Apple’s Steve Jobs it is still an important part of the advertising world at least for now. comScore has produced a report that shows that 40% of the total online display ads are using Flash and rich media. The chart below shows the breakout amongst other formats.
The ROI of iAds - A Lot of Unanswered Questions
on May 22, 2010
Early last week I wrote a long-ish piece on the iAd – in which I both criticized and praised Apple for “re-gifting” a mobile ad format that already existed. Since then I’ve spoke with Apple’s head of corporate communications, as well as several other potential clients and agencies. I didn’t learn a lot from Apple, but I did get some context for this next installment.
The iAd: Steve Jobs Regifts The Mobile Marketing Experience
on May 18, 2010
We're used to buzz around Apple, and in particular, we're quite used to buzz about how Apple goes to market. CEO Steve Jobs is widely considered the greatest marketer alive, and nearly every marketer I've worked with has expressed sincere admiration for the magic the man is capable of weaving. His products are brilliant, and the cult around Jobs and his work are extraordinary.
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