Since before I can remember, I was interested in understanding people – what motivates them to act a certain way, wear a specific style of clothing, fit into the “crowd” (or actively choose not to), shop like crazy or remain thrifty, etc. I remember asking “Why?” to the point that it annoyed people. Later on down the road when deciding upon a path in college, Psychology seemed like a natural fit. Little did I know that the courses in behavioral analysis, cognitive psychology, and statistics would become the perfect foundation for this industry.
