Long passed the days when we had to wonder why we should care about search results for our (brand) names. Google reputation management is a well-known phrase to anyone making a living online. Hence, you are most likely to know that in order to maintain stable presence in branded search results, one should be working continuously. If you are blogging a lot and care about your brand name and what people see when they are searching Google for your name, here are exactly three things you need to do once toQuot
3 Must-Take Steps to Brand Search Results for Your Name
on Feb 1, 2012
Long passed the days when we had to wonder why we should care about search results for our (brand) names. Google reputation management is a well-known phrase to anyone making a living online. Hence, you are most likely to know that in order to maintain stable presence in branded search results, one should be working continuously. If you are blogging a lot and care about your brand name and what people see when they are searching Google for your name, here are exactly three things you need to do once toThe 20 Most Profitable Niches Online
on Aug 16, 2011
When I started working online I used to agree with the moto “follow your passion and the money will come as a consequence.” These days I have a more balanced (realistic?) view. That is, I still think that passion is an important factor, but you need to compromise a bit and filter the niches where there is also profit potential. For example, no matter how passionate you might be about “wood toys”, it would be pretty difficult to make decent money with a website build around it. A
Why Social Finally Works With Search
on Apr 27, 2011
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"Why would I want to see what my Facebook friends "liked" or "shared" in my Google results?"Attentionomics: Captivating Attention in the Age of Content Decay
on Feb 7, 2011
This posts covers a new Edelman Digital Insights package we're releasing today on "Attentionomics." You can find the deck below and on Slideshare.
The essence of this deck is that attention is linked with economic value creation. However, with infinite content options (space) yet finite attention (time) and personalized social algorithms curating it all for us, it's going to be increasingly challenging to stand out. Let's consider Twitter, for example. They are seeing aWeb Analytics: Frequently Asked Questions And Direct Answers
on Feb 7, 2011
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