This week Ad Age published All Brands Are Publishers, Learn How to Be a Good One, by yours truly. In it I summarize six or so years of work I’ve done outlining terms like “conversational media,” which I first outlined on this site, “brands as publishers,” also written about first in these pages and at FM’s home, and of course the Independent Web (again, here).
Publishers
Brands as Publishers
on Nov 7, 2011
This week Ad Age published All Brands Are Publishers, Learn How to Be a Good One, by yours truly. In it I summarize six or so years of work I’ve done outlining terms like “conversational media,” which I first outlined on this site, “brands as publishers,” also written about first in these pages and at FM’s home, and of course the Independent Web (again, here).Online Publishers Score Legal Victory Regarding Linking
on Oct 20, 2011
The Canadian Supreme Court has decided that publishers who link to libelous material cannot be found liable themselves for the spread of that material. It’s a rare legal protection for online publishers who are often treading on very unstable ground when it comes to this area.
Apple Loosens the Reins on Digital Subscription Sales
on Jun 10, 2011
Earlier this year, Apple launched a program that allowed digital magazine publishers to easily sell subscriptions through iTunes. Unfortunately, the deal came with some hefty restrictions that made it hard for small publishers to make a profit. Now, Apple has decided to relax the rules and in turn, will probably make more money than ever.Forget Freelancers, Hire The New Yorker to Build Your Facebook Page
on Jun 1, 2011
With newspaper and magazine ad revenue on the decline, publishers are expanding their repertoire in order to make up the difference. They’re setting up deal sites, selling digital subscriptions and now they’re selling marketing services and not just to ad buyers.
Behavioral Targeting: Publishers Love It, Targets Not So Much
on Aug 23, 2010
Let’s take a look at what is being said here just from the headline. The advertising community with its publishers and advertisers loves the idea of being able to target ads more directly to users with the right ‘profiles’ for products. That makes sense. A survey reported on by emarketer from DM2PRO and AudienceScience conducted recently shows just how much publishers love it.Google Enabling Paid Content Movement?
on Jun 18, 2010
Google is a pretty smart company wouldn’t you agree? They have been able to ‘make markets’ in a sense because there is now a lot of money being made where just 15 years ago there was no industry to even make it in. One could probably argue (although here is no the place) that without the industry of the Internet of which Google is a cornerstone the world economy could be even worse off than it is now (that’s a scary thought , huh?).
Oh No! Twitter Wants to Get Paid!
on May 25, 2010
The nerve! How dare those guys at Twitter even consider first booting all third party ad networks to the curb. Now they think they can charge publishers who are making money from the Twitter stream too! At least that’s what their new terms and conditions state in a truly less than clear manner, which is the Twitter way. I say more power to them.
68% of 85% is really 57.8%
on May 25, 2010
Google today announced that it gives publishers 68% of its take for AdSense advertisements, eliminating one of the longest guessing games in our industry. Everyone knew that AOL, Ask, and other large partners pre-negotiated their deals, but no one knew what "typical" AdSense players made. Now we do, apparently.
Comic Books Can Teach Us About Blogging and Content Marketing
on Apr 23, 2010
I nearly called this article “Everything I know about blogging I learned from comic books” but I was afraid too many people would take it literally, ha. In fact, there might be an element of truth to it. My formative reading material was dominated by muscly, spandex-clad guys and gals fighting crime and shooting laser beams out of their eyes. Like most geeks who grew up in the 1980s, I have been heavily influenced by Marvel, 2000AD/Judge Dredd, and to a lesser extend, DC comics.
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