Post Titles

You know that blog post titles have to grab attention – but how exactly do you go about that, especially when you’ve got the rest of the post to write? Here’s one way to craft a great title in a hurry: #1: Use a Number List posts are popular for a reason: we’re intrigued by numbers. Putting a number in your title helps tell the reader that your post will be valuable. The exact number isn’t too important – but big numbers (think 25 or more) are great for social media attention.

This is a guest post by Gregory Ciotti. So, your content marketing and blogging efforts are falling flat on their face, are they? Your posts must be terrible. They aren’t getting shared or read by anyone, so they must be garbage… Or maybe you just don’t know how to catch people’s attention. When it comes to creating highly popular, viral posts for marketing and blog promotion purposes, we all know that the cornerstone is amazing content and excellent information. We also all know

Post titling seems to be something of sacred territory for many bloggers. We feel that the title contains the essence of our post, and therefore, it’s the essence of ourselves—our personalities, our messages, our brands. On the other hand, we see a lot of post titles on the Web, and there appears to be endless variation available to us. Many factors play into a title: the post’s topic, the angle we’ve taken, SEO and keywords, and so on. Even if you’re a my-titles-are-my-brand type

“Beyond writing good quality content, how can I format my posts so that they communicate more effectively?” I was asked the above question by a reader earlier today on Twitter and shot them back a series of DMs with the following suggestions that I thought might interest others (I’ve expanded them here). Of course, as the question implies, the most powerful communication strategy for bloggers is quality of writing—but beyond that, here are a few things I’ve found helpful over the