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It’s a paradox. The pundits encourage bloggers to find a niche, think differently, and say something unique and valuable. Then they give us standard formulae for producing content, as if your unique voice, approach, readership, and topic will be neatly addressed by a preselection of three or four formats. In editing the content at ProBlogger and FeelGooder, I receive posts in the same few styles over and over and over (and over). These are the most common. Personal story posts are characterized by an

This guest post is by Eric Transue of erictransue.net. “Warning: this post may cause dizziness.” This is not a warning you want to put at the top of a blog post. But guess what? Many should. Why? Because some blog posts leave visitors feeling dizzy and confused. They come in with the intention of either being entertained or learning something. But they leave saying, “What the heck was that?” Part of the reason readers feel this way is because the author has “Lost