Phase 2

The fateful day started with a morning that marked a month since the launch of my new blog. A blog that had ten posts and few visits per day. On that morning I woke up and went on to sit in front of my laptop. This is my usual routine. I check all the updates, reply to comments (if there are any), and so on. Everybody knows how much there is to be done in the initial days of a blog’s life. On that day I started my laptop, clicked on the shortcut, and bang! I was greeted by a white box on a big red

Remember the excitement you felt when your website finally went live? All the design, development, revisions, and debugging were finally completed. And with a click of a button, you launched your brand presence. Getting a brand.com or corporate.com website off the ground can require a massive team effort. It can be so challenging that the mantra becomes, “Let’s just get through Phase 1.” For the moment, that makes sense. However, content (and keeping it up to date) is as critical to the life of your