Personalized Search Results

I had a call with a potential client not that long ago and we were discussing her long term SEO goals. She told me her number one goal was to get better rankings for the broad keywords they were targeting. When we spoke, the company was stuck on page 3 of Google and couldn’t seem to break free; she wanted to know what my company could do to help her get to the top of page 1. I flat out told her, “Don’t worry so much about where your site ranks. Your real long term goal should be visitor growth.” She was