Personal Brand

This guest publish is as simple as Crissie Larger of Independent Fashion Writers. Consider your resume. You stress over which makes it perfect, sweat every little detail—from the wording, towards the layout, completely lower for your “Special Abilities.” It’s your ticket for your dream job and also you know it must be good. But hang on! Your resume is probably not the be-all-finish all potential employer wooing any longer. We heard it again and again again: Your Blog may be the New Resume. It seems

A few weeks ago I decided to open up my coaching services for one day only. The results of this 24-hour period were gut-wrenching … for my clients. In this round of consulting I noticed a lot of my clients were — like so many online — focusing their content on precisely the wrong thing. They wanted to make money by helping people — but in the harsh light of day, their websites painted a very different story.

This guest post is by Andrew Knibbe of Flippa. The responses to my last post raised the crucial issue of selling a blog that’s built around a strong personal brand. Mark Wolfinger wrote, “When I write a blog, it’s my passion that the readers see. It’s my writing style and knowledge. Buy an existing blog and the blog’s voice changes immediately. How can you keep loyal readers who loved the previous voice?”

This post is by Clare Lancaster, of WomenInBusiness.com.au. One of the first decisions you’ll need to make when you start using social media and participating in social networking is to choose your username. It might seem like a simple question, but the username you decide on will be closely linked to your branding, how people perceive you, and your brand’s future worth. Your final decision will depend on the answers you give to the following questions:

This guest post is by Luke, an IT-and-business nerd from Melbourne, Australia. I started dating my wife when we were both pretty young and she still lived at home. My wife’s dad, Bob, was a very successful businessman and his daughters all inherited their dad’s intellect.  The dinnertime conversation often turned to their studies, and one of Bob’s favorite theories was about personal branding at school and university. The theory went like this. The most important thing to do initially is to get noticed by