Paid

Making a profit is the key to any business.  How do we make a profit?  Some would say that sales are the key to a profit, and they would be right.  However, this answer, like so many others, leads us to yet another question.  And that question is “, how do we sell things?”

I’ve been copywriting online for about as long as the web has been a viable source of commerce. I’ve had a one man content business for about eight years now. Before that I was a journalist for a few newspapers and I’ve written a few collections of short stories and one novel. I’m not bragging here, just demonstrating that I’ve done a few things so I’ve got a few opinions.

One of the most important features of Google Adwords has been the ability for advertisers to target specific locations to ensure that their ad spend was happening in the geography of their business. This goes a long way to being more efficient with spend and helps stretch an ad budget due to less waste.

As a professional copywriter, there’s one question that tends to pop up constantly from my readers and clients … “Can you teach me to write like you?” My knee-jerk answer is usually something like, “Um. No. There is no other like me! I reign supreme! Me! Me! Me!” OK, I’m not really that egocentric.

Have you ever looked back through your old blog posts and thought, “Why did I give away all of this brilliant writing for free?” Well, here’s some good news: Unless your blog topic is last night’s baseball scores or this week’s hurricane, there’s income potential in those old posts yet.