Referred to as 'Father of Advertising,' David Ogilvy (1911-1999) founded a marketing agency in 1948 that eventually grew to become the Ogilvy &lifier Mather we know today. Ogilvy wasn't shy about opining on which he thought to become the foundational concepts and ideas of strong business practices.I have parsed out a couple of of my faves that are published during my office and then shape my traditional and emerging efforts in Mar/Comm across my decade in the industry:On
Ogilvy
Ogilvy Business Knowledge
on Apr 20, 2012
Referred to as 'Father of Advertising,' David Ogilvy (1911-1999) founded a marketing agency in 1948 that eventually grew to become the Ogilvy &lifier Mather we know today. Ogilvy wasn't shy about opining on which he thought to become the foundational concepts and ideas of strong business practices.I have parsed out a couple of of my faves that are published during my office and then shape my traditional and emerging efforts in Mar/Comm across my decade in the industry:OnSocial Trends for 2012
on Jan 7, 2012
With the new year upon us and 2011 now in the rear view mirror, it’s time to pay attention to where we, the social team known as Digital Influence at Ogilvy New York City predict social media to take us this year. In December we hosted a year end 2011 Social Trends Lab and predicted a number of trends based on what happened in 2011 and how we think these will shape and influence 2012. Is there a prediction not on this list? Let us know!
7 Marketing Links You Can Use in the Field
on Dec 16, 2011
David Ogilvy on Social Media. How a “drug-taking college dropout” created one of the most successful corporations in the world. The Secrets of the biggest-selling launch ever. Follow @copyblogger on Twitter to grab these links (and more) every week. This is The Lede …
Recap: Ogilvy Chicago Hosts Social Media Week Panel to Fuel Your B2B Social Media Strategy
on Sep 21, 2011
Ogilvy Chicago was thrilled this week to take part in the city’s debut hosting of international Social Media Week, a hub of the newest, brightest trends in social and mobile media. Yesterday, Ogilvy 360˚ Digital Influence’s Ian Sohn led a panel of brand, agency, platform and technology specialists to discuss how B2B brands should approach social media. Judging by the event’s standing-room-only attendance, it’s clear the topic is on the mind of many marketers.5 Steps for Mobile Transformation
on Sep 14, 2011
Has mobile planning been little more than an afterthought for your brand’s or your client’s overall communications strategy? Or, does mobile live as a silo, distinct from your larger communications and outreach plans? In 2011, mobile reached a point of critical mass with over 75 million of U.S. consumers owning smart phones - and the number continues to grow rapidly. We have passed the point in the industry where mobile can be put on the back burner, to be sprinkled on like magic fairy dust in
The Week That Was On The Wacky WWW
on Jul 15, 2011
Here are a few funny, entertaining and inspiring things I collected along the way this past week. The only common thread is that I’ve seen all these things discussed in numerous places, both online and offline. What did I miss? GOOOOAAALLLLLL If you missed the US Women beat Brazil to advance to the World Cup semi-finals, you missed one of the greatest games I’ve ever seen. In the final seconds of overtime, Megan Rapinoe landed a ball on the head of Abby Wambach, who finished with authority.Driving Social Engagement in the Solar Industry for SunPower
on Jun 23, 2011
Talking Back with Twitter
on Jun 17, 2011
One of the cooler aspects of Twitter is that it gives consumers a direct line of communication with everyone from big brands to small businesses. It also offers them a chance to talk back when they have a question, concern or complaint. And many of us do just that. But how often do we actually receive a response back? A recent study* indicated eight in 10 Twitter users surveyed worldwide said they thought the answers businesses posted on Twitter were at least as trustworthy as those from regular people,When does a brand name create influence?
on Jun 16, 2011
We’ve all done it. Some of us often and some only occasionally. We’ve all been guilty of genericide at some point - or, when a trademark or brand name has become the colloquial or generic description for the product or service, i.e. when someone needs a bandage they ask for a BAND-AID®or they need a tissue but refer to it as a Kleenex®. Or in the digital age, when people say, “Facebook me!” or “Tweet me!”
Social Media Week 2011: Facebook Takes Center Stage
on Feb 14, 2011
Looking back on last week’s Social Media Week 2011, one thing is clear. The event that was born in New York in 2009 has certainly secured the title of “Best Newcomer” on the conference circuit. And Ogilvy 360 Digital Influence jumped at the chance to host events in several hub cities including London, San Francisco and New York.
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