Newsletter

Everyone wants their website or blog to be successful, whether you sell your own products, someone else’s or you just want to share great information and it’s not about making money, if you don’t have a way to email your readers frequently, you may lose their attention and money.

Around six months ago I was listening to an interview with Mike Filsaime, one of the so called “Internet marketing gurus.” At one point he started talking about copywriting, and how he learned much of what he knows from a guy called Gary Halbert. Mike also mentioned that Gary Halbert had had a paid newsletter for many years, called The Gary Halbert Letter, and that now he believed everything was free and available online. That got me curious, and I went to search for the thing.

Five reasons? There may be seven thousand reasons why your newsletter won’t get the response you’re looking for. Most of those reasons have the same common problem, though: readers just don’t like it. And that’s probably because you’re making one of these five mistakes. This is a big one. My wife signed up for a newsletter on Ayurveda, thinking she would get some helpful articles and ideas on a topic she was very interested in. All she ever got was a whole bunch of promotional stuff.

This is another addition to our ongoing series of tutorials and case studies on landing pages that work. Most days I just don’t know what’s safe to eat or drink, but I’ve always thought that soy was a better, more nutritious choice for my protein needs — didn’t you? More vegan and all that.