During our free preview call for the Mojo Marketing Action Plan the other day, I asked the following question. Have a guess what the result turned out to be. I wonder if you will be as shocked as I was … Have you ever had a successful launch? There were only two possible answers, yes or no. We had a discussion about “success” being however they define it (profit, more customers, grow list, awareness, etc). The question was about how many people who were on the call had achieved their goals with their launches.
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