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Apparently, when Facebook filed its plans to go public, analysts saw nothing but “red flags” that the social network had thus far failed to monetize its 425+ million mobile users…
Mobile
Are You Ready for Mobile Facebook Ads? Here They Come!
Smartphone Data Should Tell Marketers to Get Mobile Now
by Frank Reed on Feb 21, 2012
Smartphones are not the wave of the future. They are the wave of now. Whether you are defined as a Millenial or someone older but with a substantial income the smartphone is a part of the existence of the majority in major demographic groups. A recent survey from Nielson did more to state the obvious, especially for marketers, that the devices are being purchased and used in great numbers. If you are hesitating on your mobile strategy you could be leaving money on the table.Mobile Users Asked to Pay for NCAA March Madness
by Cynthia Boris on Feb 20, 2012
When you’ve got something people want, it only makes sense to ask them to pay for it, right? But that logic doesn’t always work when it comes to mobile content. There are plenty of studies that show people are reluctant to plunk down more than .99 for an app they’ll likely use every day. On the other hand, several newspapers have had luck with mobile, paid subscribers.7 Out of 10 Children Use the Family Tablet
by Cynthia Boris on Feb 17, 2012
There’s a new TV commercial with a mom and dad having a spell-talk discussion about whether it’s okay for their child to use their Pantech Element tablet. Dad’s concerned, but mom assures him that it’s okay, because it’s w-a-t-e-rproof.
Elections, The Olympics and the End of the World: What’s Next for Social Video
by Cynthia Boris on Feb 16, 2012
“In February 2011, Volkswagen’s ‘The Force’ ad stormed the Superbowl to become
the most shared ad of all time in just six days, jumping from 100,000 to 1,000,000
views in just a few hours.” That’s the first line of Unruly’s “What’s Next for Social Video Insight Report” and it really explains it all, doesn’t it?The Future of Location-Based Marketing is Cool. . . or Scary
by Cynthia Boris on Feb 14, 2012
Yesterday, I wrote about a stat that said more men than women remember and enjoy mobile ads. I stated that I never remember the ads I’ve seen and now I know why. The ads I’ve seen aren’t cool.
Real Men Like Mobile Ads
by Cynthia Boris on Feb 13, 2012
File this one under, I’m not sure what to make of it, but here goes. eMarketer reports that 69% of men, aged 18-29, remember seeing an ad on their mobile phone. This is compared to only 42% of women. Now, here’s where it gets really wacky. 40% of men said they actually enjoyed the ads. Women? Only 15%. Here’s the proof:Modiv Makes Mobile Coupons More Social
by Cynthia Boris on Feb 13, 2012
My name is Cynthia and I’m a couponer. I began redeeming coupons found in the Sunday paper, but soon graduated to buying multiple papers in order to increase my savings. Then I discovered printables – online coupons that I could download right from my computer, and digital coupons that applied directly to my store card!
Get A Mobile Landing Page and QR Code for Your Social Profiles with Voxini
by Charnita Fance on Feb 11, 2012
How do you share all of your social profiles and contact info with others? Do you list out your social profiles individually or do you have a single URL to give them? How about your contact information? Do you often give out your email address or phone number even though you would prefer not to? Well Voxini, the easiest way to share your social profiles on mobile devices, has found a simple solution for you.NFL Completes End Run With Text-Message Super Bowl Ad
by Cynthia Boris on Feb 10, 2012
I know very little about football. I do know that going right when the other team is going left is a good thing. It’s all about getting around the opposition, right? And that’s exactly what NFL.com did with their Super Bowl ad. While everyone else was asking viewers to follow them on Twitter or like them on Facebook, the NFL asked people to send a short text message and it worked. The “Live Like a Millionaire” ad shows average guys living extravagant lifestyles. It leads to a tag
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