Media Marketing

Can BFF’s result in more efficient marketing? That’s the subject of debate for that PRSA Digital Impact Conference opening keynote featuring Caryn Marooney, v . p . of technology communications for Facebook. Prior to going to Facebook, Caryn described that they went a company, however  she discusses getting felt just like a mechanical bunny always chasing after something and never catching it. Why? Things are constantly altering. And that we as PR and Marketing Pros need to be comfortable with that.

Click on the image above to download your copy from the report. As the speculation, pontification and money making of social networking is reaching momentum of tsunami proportions, many companies searching for practical advice are asking, “Exactly how are entrepreneurs using social media to grow their companies?” Michael Stelzner from Social Networking Examiner has posed that same question yet others want it to an example of entrepreneurs around the front lines from the social web to assist bring some

We’ve been saying the same thing for a while now. Everyone knows social media marketing is good for business, but no one has a surefire method for quantifying the results. To get around this, most marketers make themselves feel better by saying that social media marketing is primarily about brand awareness. This is true and important. Having your name out there is better than not, but awareness alone doesn’t pay the bills. That awareness needs to convert into sales and that’s the problem.

In the Internet and social media marketing space content is king but the data that is generated by that content in the next in line to the throne and many would contend is the “real” king. In fact, unless you can truly monitor the impact of all the great content your company has produced then you can only really say that you have produced great content. News flash: Great content doesn’t make the cut in C-level business discussions, revenue and profits do. What is happening is that

Oh Paul Christoforo, what would we have done last week without you? Twas the week between Christmas and New Year’s. There wasn’t much to read, not much going on other than the whole annoying “real life” thing. Just when we were nearly reduced to checking out our weird cousin Lenny’s 120-part Facebook timeline of meringue sculpture, we were blessed with a stunning social media fail.

We have watched the B2B space lag behind in the Internet and social media marketing space for most of the existence of the industry. That’s not a knock on the B2B space really because the nature of Internet marketing lends itself much more readily to B2C plays. Of course that doesn’t mean that social media doesn’t work for the B2B space. In fact, nothing could be further from the truth and as B2B marketers continue to see just how these options can fit into their business and marketing

Hey Santa! Is it too late to drop in a quick wish list for this year for Christmas? You see, I write about a variety of things in the Internet and social media marketing space and there are more than a few things I would love to get as a gift (or maybe see as a trend) so I figured why not, right? You’re in the “dream coming true business” so I just thought I would fire this off to you.

E-mail marketing service provider Constant Contact has put together some interesting data around the use of social media by the SMB set. As of today it looks as if Facebook rules the roost of the social media choices with regard to perceived effectiveness . This chart comes courtesy of eMarketer.

We are seeing more and more reports coming out about the involvement of B2B marketers in social media. That’s a very good sign and something that is necessary on many levels for marketing success in the future. Of course, with anything that is just getting traction in a particular space there are some hiccups. eMarketer reports on a survey produced by the management consulting firm Accenture. The report is dated November 3 but the data comes from May of this year. First is a look at how B2B marketing

Its not news that B2B and B2C marketing techniques and preferences differ. As with most things, however, it’s when you see numbers tied to the assumptions that you can say “Hmmm, I didn’t know it was quite that different” or “Well, of course! I knew that already because I am a social media and marketing guru!”. A report done by Webmarketing123 shows some of these stark differences particularly in the use of social media marketing. Here we see just how different the use