Can you believe it’s been more than a year since we last gave away an awesome marketing book? Yeah, time to fix that! We’ve got 3 copies of Brian Carter’s The Like Economy: How Businesses Make Money With Facebook to give away to Marketing Pilgrim readers. Barely two months old, Brian’s book is already garnishing high praise–and 5 stars–on Amazon. If you know Brian, you know that he’s a pro when it comes to Facebook marketing and in The Like Economy, he promises to
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Win Copies of Brian Carter’s “The Like Economy: How Businesses Make Money With Facebook”
Can you believe it’s been more than a year since we last gave away an awesome marketing book? Yeah, time to fix that! We’ve got 3 copies of Brian Carter’s The Like Economy: How Businesses Make Money With Facebook to give away to Marketing Pilgrim readers. Barely two months old, Brian’s book is already garnishing high praise–and 5 stars–on Amazon. If you know Brian, you know that he’s a pro when it comes to Facebook marketing and in The Like Economy, he promises toReport Shows Marketers Less Confident in Measurement of Efforts
by Frank Reed on Feb 1, 2012
eConsultancy along with Experian Marketing Services has released their Marketing Budgets 2012 report and as we have seen in the recent past, most companies continue to or intend to continue to increase spending on the digital channel. That’s good news in that there is recognition that the digital channel is an effective use of marketing dollars which can often be harder to find in the current economic climate. Here are some quick data points from the study.10 Things the FBI Knows About Social Media Monitoring You Can Use to Generate Leads and Close Deals
The following post comes from our Inbound Marketing Channel sponsor HubSpot. The FBI recently posted a Request for Information (RFI) for a “social media application.” But, it was really a request for a social media monitoring application. Why? Because the FBI recognizes what many inbound marketers already know and many others are discovering: There’s gold in them thar social media data.Revenue Starts to Figure Into Social Media ROI
by Cynthia Boris on Jan 31, 2012
We’ve been saying the same thing for a while now. Everyone knows social media marketing is good for business, but no one has a surefire method for quantifying the results. To get around this, most marketers make themselves feel better by saying that social media marketing is primarily about brand awareness. This is true and important. Having your name out there is better than not, but awareness alone doesn’t pay the bills. That awareness needs to convert into sales and that’s the problem.The Super Bowl and Video SEO
This post comes from our Search News Channel sponsor WebiMax. As Super Bowl XLVI is less than a week away, advertisers and marketers are firming up their ads that are expected to cost $3.5 – $4 million for a :30 second spot on NBC. While “Super Bowl commercials” are amongst the most exciting parts of the experience for the consumer (not the avid sports fan), marketers and advertisers should ask themselves if their commercial will effectively generate brand awareness and a purchase decision.Sh*t We Say: Lessons from a Long-Tailed Meme – Part 2
by Blake Bowyer on Jan 31, 2012
(Part 2? Yeah, check out Part 1.) In case you missed it, Ron Paul supporters, ASU students, and VFX artists were among those that joined the fray since my last post. The variations continue to proliferate further down the tail, satirizing - and entertaining - more niche audiences. What does this add up to? Segmentation.Nothing Like a Phishing Trip to Bring Enemies Closer
by Frank Reed on Jan 30, 2012
If you were asked what it would take to get Google, Microsoft, Yahoo, Aol and other to come together, agree on something and work together to accomplish something that would benefit most of the online world, what would it be? That is a pretty short list of option for sure but one thing has worked: a push to eliminate phishing scams in the e-mail space.
Blogging Declines in Inc. 500 Survey
by Frank Reed on Jan 30, 2012
The past few years have been one of severe upheaval in the marketing world. As we continue to shift from the traditional world of marketing to a mix between the ways of marketing from the past 20 or so years and the digital / social media environment the landscape shifts regularly. One area of social media that carries a wide array of opinions regarding its use is blogging. I am tempted to put quotes around social media in reference to blogging because social media as it is defined by most today makes manyGoogle Analytics Tutorial: 8 Valuable Tips To Hustle With Data!
by Avinash Kaushik on Jan 30, 2012
It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. I mean really use the tool. Ravage all the features. Exploit every possible button. Produce built-in visualization magic. Poke into the hidden crevices and discover exotic delights. Nourish yourself with the info snacks that the tool's Engineers and Product Managers cooked up.
The Updated Ogilvy Social Media Engagement Code
First of all, this isn’t new. We have had a social media-related ethics code in place since 2005. At that time, it was the Blogger Outreach Code of Ethics. It helped us decide what was ‘best-practice’ and what wasn’t. These are our ethics not something handed down through culture or a governing body. We simply believed that social media’s true power was grounded in trust – trust between bloggers and their readers; between brands and their followers; between marketers and customers.
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- 5 Essential Tools Every Blogger Should Use
- If I Were the Blogging Police…
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- Bloggers May Die… But Blogs Should Not!
- What’s the Fastest Growing Online Ad Format? Video!
- Why Social Media is Like High School and Other Interesting Facts
- Do You Think The US Government Is Monitoring Social Media?
- From Small-time Blogger to Professional Paid Speaker: My Journey
- Super Bowl Social Media Pitfall for Athletes
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