Marketing World

Have you ever wondered how you can get a bit closer to the CMO of your company? Are you looking for a way to network your way up the corporate marketing ladder? Well, according to a study released by Forrester Research and Heidrick & Struggles you may want to pass along some of your tech knowledge to gain their favor. The study called “The Evolved CMO 2012″ shows that the highest levels of the marketing environment knows it could use a little help with technical knowledge.

It’s very interesting just how things happen in the marketing world. Actually they are not much different than the world in general. Here’s how things generally take place. A core or fundamental practice is neglected for a shiny object that is the next hot thing. After struggling with that hot thing the fundamental activity is returned to with a new enthusiasm because it is finally understood that the practice is actually an important part of everything. That’s why it’s fundamental.

Almost by default marketers are being forced to look at the world from the inbound marketing point of view and it is has not been the smoothest transition for many especially at the top levels. A recent Forbes Insights report (which is free here) states: In a business environment increasingly dominated by metrics, measurements, and data-driven decision-making, marketing executives find themselves under more scrutiny than ever. Less emphasis is being placed on branding – the traditional realm of the CMO –