With the new year upon us and 2011 now in the rear view mirror, it’s time to pay attention to where we, the social team known as Digital Influence at Ogilvy New York City predict social media to take us this year. In December we hosted a year end 2011 Social Trends Lab and predicted a number of trends based on what happened in 2011 and how we think these will shape and influence 2012. Is there a prediction not on this list? Let us know!
Summer officially starts in one day, and I’ve got travel on the brain. Given the outrageous airfares and hotel rates I’ve seen of late, I’m looking to rack up as many points as possible through travel and hotel rewards programs. If you want to maximize point-earning opportunities or you’re in the travel or hotel business and looking for ways to expand your loyalty program, start taking advantage of location-based social networks. Several loyalty programs are already in on
Definition: Badge fatigue – noun. c. May 2010 About a year ago, the discussion around “badge fatigue” began. Fans and followers were starting have trouble seeing through the clutter of countless gaming programs that offered incentives. So, plans were hatched to reinvigorate the model before it became another fad.
If you're like me, you probably have at least 2-3 geolocation service apps, like Brightkite, Foursquare or Gowalla, on your smartphone. It can be quite time consuming when it comes to using all of them when out and about. My husband always laughs at me because I have to take 5-6 minutes just to check-in at each one.
OneTwib struck me as interesting because I’m always looking for new ways to connect with people in my local area. With that being said, “OneTwib is a location-based social network that lets you connect with people around you, in your neighborhood, at work or anywhere.” Right from the homepage, you can enter your zip code to set your location and see who’s around you at-a-glance.
This past week I came across some interesting new research that suggests that when it comes to online social networking, people are more likely to change health-affecting habits when encouraged to do so by online conversations with friends they already know well and with whom they are in close contact. In essence, the research suggests that the “redundancies and repetitiveness that characterizes interactions among close groups of friends is a central driving force behind encouraging people to change their health behaviors.”
Plixi is a photo sharing service for Facebook and Twitter that integrates location and events. So, instead of just telling people what you’re doing, you can also show them. The interesting thing about Plixi is that it used to be TweetPhoto, and has now transformed. The TweetPhoto site is still up so that users will still have access to the photos on that server. You can get started by using either your Facebook or Twitter account to connect with Plixi. When clicking on “Upload Photo”For many people, geo-location and location-based social networks are still brand new or are completely unfamiliar. However, these networks and the tremendous growth of geo-location are not even right around the bend – they are already here and growing at a rapid pace. Will geo-location completely change the way we interact?
