This mid-day I attended the panel presentation entitled ” Local Myth Busters – Local Optimisation Details Proven or Debunked” which featured four very aware panelists who provided an excellent mixture of instruction and level tactics. This session was very centered on Google Places and finding a method to stick out out of your competition.
If you're accountable for local marketing or want to begin applying a nearbyOrcellular online marketing strategy they are some suggestions you shouldn't miss. Below
Local
Is The Local Optimisation Landing You New Clients or Departing Them Lukewarm? – #SESNY
on Mar 21, 2012
This mid-day I attended the panel presentation entitled ” Local Myth Busters – Local Optimisation Details Proven or Debunked” which featured four very aware panelists who provided an excellent mixture of instruction and level tactics. This session was very centered on Google Places and finding a method to stick out out of your competition.
If you're accountable for local marketing or want to begin applying a nearbyOrcellular online marketing strategy they are some suggestions you shouldn't miss. BelowIs Yelp Still Strong-Arming Merchants?
on Mar 7, 2012
For years the complaints about Yelp’s “sales” tactics have been heard. Maybe I am just not paying attention but I thought that had gone away to some extent. Now with Yelp going public and all the positive vibes flying around about the company as an investment it may get even harder to find the reality.
Exp’d SMB Seeks Newbie for Profitable Relationship
on Mar 6, 2012
Exp’d SMB Seeks Newbie for Profitable Relationship If interested, come to my restaurant at noon and you can buy lunch. When it comes to hyperlocal advertising, 49% of small business owners said they do it to find new customers. The data comes from Street Fighter and eMarketer put together this nice chart so you can see it at a glance:Google Adds Feature for Local Search Across Devices
on Mar 6, 2012
Google is working real hard to make sure you are logged into your Google account when you do anything with the company. Of course, that is the secret to Google getting as much data about you to use for advertising so it makes sense. The latest entry into this is a service that allows desktop searches you conduct about local questions to be viewed on your mobile device when you are logged in and doing a search from Google.com. You will see a “Recent” tab that when used will give you the recentWant More From Google Maps? Make Sure You Are Logged In
on Feb 14, 2012
I like Google. For the most part I tend to side with them on most issues like free market concerns and so on. I usually don’t have any issue with the privacy stuff either mainly because it’s my choice whether I want to be “tracked” by Google or not. As you may have noticed I said usually.
Google Maps Gets Public Alerts
on Jan 25, 2012
If you can step back for enough time to see some of the other things that Google does you would maybe see less of the evil, greedy Google that seems to be the popular point of view these days and see places where they actually help people. They do this even without taking your data and “forcing” you to use their Google+ service which is simply their front for world domination. Take the new Public Alerts feature in Google Maps. It’s pretty cool and it makes good sense. Whether you areResearch Says Social Media is NOT the Place People Get Local Business Data
on Dec 15, 2011
The Pew Research Center through its Internet and American Life Project has released a study called “Where People Get Information About Restaurants and Other Local Businesses“. It can be a bit of an eye opener when it comes to the perceived pervasive sharing about social activities by using social media. The chart below shows where people go to get information about local businesses other than restaurants, bars and clubs.An Open Letter to Google Places Team: Less Community, More Real Help Please!
on Dec 14, 2011
Dear Google Places Team, Google Places has the potential to truly help businesses of all sizes since virtually every business be they large or small, has a place page for its location as well as its satellites. That’s very cool. We as regular folks using the Internet like the potential.
Aol Re-org: Like Shuffling the Deck Chairs on the Titanic?
on Dec 13, 2011
Aol is at it again. It is busy reorganizing and re-inventing itself while the world sits on the sidelines wondering where the whole thing is going to land. At least the dial-up business is going to be tucked away into another area of the company so we don’t have to watch that dry up and wither as well.
Online Local Ad Growth Numbers Depends on Your Definition of Local
on Dec 13, 2011
So much that happens in the online space is dependent upon measurement. The ability to measure results also greatly influences the ability to forecast, predict or prognosticate about where all of this is going. It sounds very clean cut and very exact doesn’t it? Well, it’s not and it is extremely important to understand that before you make any marketing decisions based on ANY data whatsoever. A recent study from eMarketer called “Local Online Advertising: Digital Trends, Challenges and
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