Link Juice

Links are the currency of SEO and Internet marketing. The more quality one-way links has pointing towards it, the better it looks in the eyes of the search engines. Every site has a certain amount of established trust with the search engines and when one site links to another, it passes along a bit of that trust in the form of “link juice.” The more links a site has, the more link juice it has. This tells the search engines that this is a valuable and useful site (the idea being that better quality site