Level

This guest post is by Amy Harrison of Harrisonamy.com. To the public, not all experts are created equal. What’s more, this division exists in all industries, and in every blogging niche. And it’s not just about working harder, or longer than other people. It’s about knowing how to rise through the ranks of the expert “hierarchy.” To illustrate, consider for a moment the difference between a chef in a restaurant, a head chef in a five-star restaurant, and then Gordon Ramsay.

Who remembers the moment, back in 1995, when Bill Gates wrote his famous Internet Tidal Wave Memo? In it he rallied his entire organization to the cause of the Internet, calling the new platform an existential threat/opportunity for Microsoft’s entire business. In the memo Gates wrote:

While everyone is busy talking about the level of penetration that Android devices are making in the smartphone world (not so much in the tablet world, huh?) the 800 lb. gorilla in the room is where Android has fallen way short: the Android Market. Well, if you are to believe the hype from the Google Mobile blog this will be a welcome change:

Last week, SEOMoz hosted a Search Ranking Factors webinar or #mozinar (to you Twitter folks out there) that highlighted the latest and greatest in what plays into search results. Search marketing presents huge opportunity for businesses. In fact, for many local and small businesses their success often relies on appearing in the SERPs. If you happened to miss the webinar, here are the top 15 things to consider when doing SEO.

Last week I mentioned that over the past months I started relying more and more on Google AdSense as a source of income. That is mainly because I saw a lot of untapped potential there. In other words, I figured I probably could be making a lot more money than I was with AdSense. I changed my promotion strategy on some websites, created a couple of new ones, tweaked my ad units around, and within some months I managed to double my earnings. I don’t like to reveal exact numbers (cause it always sound

Some may already be saying “Well, what else would you use as a measure of social media success?” but it appears that the C-suite marketers are getting on board as well. The early stages of determining social media success have been dominated by questionable metrics such as number of followers and other variables that are considered soft measurements. Some information provided in January from Bazaarvoice and The CMO Club via eMarketer tells the story of C-level marketers applying the same hard measurements

This guest post is by Rhys Wynne of the Winwar Media Blog. Last month, Google launched its new Google Reading Level feature. What this does is algorithmically work out the reading level of the search results, to help users more easily decide which search results to click on. Like everything with Google, I’m not entirely sure how Reading Level is calculated. I do know that teachers were paid to grade web pages, and an algorithm was worked out using that data.

This post was written by the Web Marketing Ninja — a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. Curious? So are we! One of the most common questions I get asked is how much I’d charge for a given product. I guess the reason I’m asked this so much is it’s one of the hardest questions to answer, but the importance of price should never be underestimated. Here’s the process I go through when I’m trying to arrive at a product