Have you ever wondered how you can get a bit closer to the CMO of your company? Are you looking for a way to network your way up the corporate marketing ladder? Well, according to a study released by Forrester Research and Heidrick & Struggles you may want to pass along some of your tech knowledge to gain their favor. The study called “The Evolved CMO 2012″ shows that the highest levels of the marketing environment knows it could use a little help with technical knowledge.
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CMO’s Say Tech-Savviness Is Greatest Area of Opportunity
on Jan 24, 2012
Have you ever wondered how you can get a bit closer to the CMO of your company? Are you looking for a way to network your way up the corporate marketing ladder? Well, according to a study released by Forrester Research and Heidrick & Struggles you may want to pass along some of your tech knowledge to gain their favor. The study called “The Evolved CMO 2012″ shows that the highest levels of the marketing environment knows it could use a little help with technical knowledge.
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