Influencer
The Updated Ogilvy Social Media Engagement Code
on Jan 29, 2012
First of all, this isn’t new. We have had a social media-related ethics code in place since 2005. At that time, it was the Blogger Outreach Code of Ethics. It helped us decide what was ‘best-practice’ and what wasn’t. These are our ethics not something handed down through culture or a governing body. We simply believed that social media’s true power was grounded in trust – trust between bloggers and their readers; between brands and their followers; between marketers and customers.
The Coming Influence Marketing (R)evolution (Wherein a Small Percent of Your Audience Drives Outsized Value)
on Sep 15, 2011
What if, instead of targeting 5,000 people, you could achieve the same bottom line results by engaging 500 or even 5 people, at a lower total cost? That’s the potential of influence marketing. Is it living up to that promise and how can this type of marketing be scaled in 2012? What we do know: So, do we then target all individuals engaged in social media? Our thinking is that individuals who are influential can create outsized value. There’s been a lively debate around this (see, for example,Reputation, Risk, and the Digital Domain
on Apr 18, 2011
Egyptian Women Harassed on International Women's Day 2011 Oscar Wilde once famously proclaimed, “One can survive everything, nowadays, except death, and live down everything except a good reputation.”
Are You Game?
on Mar 22, 2011
Who among us does not enjoy a good social experiment? As you have probably heard by now one of the themes rising out of this year’s SXSWi is the importance of game mechanics and how people engage when a game layer is added to community. Seth Priebatsch of scvngr.com ended his presentation with a little social experiment that was a great illustration of how the game layer can bring people together. As we entered the auditorium everyone was handed one of two cards that were color coded.
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