In Page Analytics

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. I mean really use the tool. Ravage all the features. Exploit every possible button. Produce built-in visualization magic. Poke into the hidden crevices and discover exotic delights. Nourish yourself with the info snacks that the tool's Engineers and Product Managers cooked up.

This post is part of the Friday Q&A section. If you want to ask a question just send it via the contact form. Mayur asks: Is the number of pages viewed on my site equal to the number of banner ad impressions I should have? Because my Aw Stats shows a higher number than the ad networks I work with. Google Analytics shows even lower numbers. What is the deal?