Like thousands of other tech geeks, I tuned in to catch yesterday’s announcement of the new iPad. Notice it’s simply being called an iPad? Not the iPad 3, not the iPad 2S, and not even the much rumored iPad HD. While that has led to some mockery by other tech bloggers, I’m here to explain why Apple has saved itself a ton of marketing headaches by simply calling the latest iteration of its tablet, iPad.
Ipad
Why Apple’s New iPad is a Branding Home Run!
on Mar 8, 2012
Like thousands of other tech geeks, I tuned in to catch yesterday’s announcement of the new iPad. Notice it’s simply being called an iPad? Not the iPad 3, not the iPad 2S, and not even the much rumored iPad HD. While that has led to some mockery by other tech bloggers, I’m here to explain why Apple has saved itself a ton of marketing headaches by simply calling the latest iteration of its tablet, iPad.The New iPad and the Marketer
on Mar 8, 2012
The new iPad and the Marketer. Sounds like the name of a modern fairytale but don’t expect a Cinderella story. The new iPad is faster, sharper and slightly more functional than its older sibling, but it’s not a huge breakthrough for marketers. What it is, is proof that tablets are going mainstream and can’t be ignored in your marketing plan.
The Daily for iPad Proves That People Will Pay for Good Content
on Feb 2, 2012
A year ago, News Corp set out on a new adventure — the launch of a daily news magazine that could only be found on the iPad. On the content side, it wasn’t much of a gamble. News Corp publishes The Wall Street Journal, The New York Post, the UK’s Daily Telegraph and hundreds of other papers around the globe. They also had some experience with paywalls for online versions of their newspapers, but The Daily had to be all that and more.iPad 2: How Low Will Apple Go?
on Jan 3, 2012
There are lots of rumors flying this morning about a potential, hefty price drop in iPad 2 when the iPad 3 comes to market. On the surface, this doesn’t seem like news at all. It makes sense to discount older versions of technology in order to make way for the new, but how low will Apple go? That’s the big question.How To Make an iPad Version of Your Blog
on Nov 3, 2011
Whether you like it or not, tablet computers seem to be here to stay. Apple confirmed a while ago that it is already selling more iPads than Macs, and commerce sites around the web are noticing a similar trend (i.e., tablet computers are starting to outsell notebooks). Considering this trend it might be a good idea to make sure tablet users can browser your site comfortably. If you are concerned mainly with the iPad you should check an article published on iPad News Hub with tools you can use to make your
Top 3 Business Apps for the iPad
on Aug 18, 2011
The iPad's ability to access hundreds of thousands of apps in Apple's app store is one of its key selling points. It also makes it exceedingly difficult to pick out which apps are priceless and which apps are not worth the price. In the world of business, there are apps to increase sales, facilitate better communication between employees, allow for creative freedom, and save large quantities of time.
StumbleUpon iPad Upgrade Could Put Them Back on the Marketing Map
on Jul 13, 2011
Marketers have long had a love / hate relationship with StumbleUpon. The site is known for sending large quantities of traffic to your webpages and if you become a SU favorite, the numbers will go through the roof. The downside is that StumbleUpon traffic rarely stays more than a few seconds and doesn’t usually convert.
How to Sell Like Steve Jobs
on Jul 6, 2011
It’s a simple formula. To convert readers into buyers of your product, you must provide them with: If you can provide your prospects with the reasons that they want/need/expect to own your particular product, it can go a long way toward helping in that crucial — and inevitable — spousal “sales” conversation.
App Attack: Some of Our Favorite Downloads
on Apr 13, 2011
With the iPhone’s recent migration to Verizon and the iPad2 on top of every techie (and aspiring techie — we’re looking at you, mom) “must have” list, there’s a flood of new i-users trying to navigate the crowded app marketplace. We put our heads — okay, our mobile devices — together to come up with a list of some of our most-used iPad and iPhone apps that we think newbies will want to get their fingers on, stat.
Google Improves iPhone Search App, Leaves Android Alone
on Mar 16, 2011
Google is doing what it can to make sure that if you don’t have Android as your mobile device of choice that you are still using Google search on the iPhone. What they have done is dolled up their old Google Search app and made, well, pretty cool looking. The homepage is a bit different as you can see
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