Google Analytics

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. I mean really use the tool. Ravage all the features. Exploit every possible button. Produce built-in visualization magic. Poke into the hidden crevices and discover exotic delights. Nourish yourself with the info snacks that the tool's Engineers and Product Managers cooked up.

Recently the Google Analytics team changed the way sessionization algorithm. In lay terms… how the start, duration and end of a Visit is computed. A minor version of the butterfly effect occurred, one small change in a part of the system caused a few other smaller changes in other parts of the system. Some people freaked out. Others wondered what the fuss was all about. Still others wondered what they were going to eat for lunch. :)

This year London SES was held at the Queen Elizabeth conference centre in Westminster. The London show attracted attendees from all over the UK, Europe and Asia making SES a hub for both European and international SEOs. The 2011 event showcased some excellent speakers who covered a range of topics from link building to conversions.

Analytics are a web-site owner’s best friend. They can help you optimize your strategies and tactics. They help you get a better understanding of what your customer wants, needs and is searching for.