I know very little about football. I do know that going right when the other team is going left is a good thing. It’s all about getting around the opposition, right? And that’s exactly what NFL.com did with their Super Bowl ad. While everyone else was asking viewers to follow them on Twitter or like them on Facebook, the NFL asked people to send a short text message and it worked. The “Live Like a Millionaire” ad shows average guys living extravagant lifestyles. It leads to a tag
Going
NFL Completes End Run With Text-Message Super Bowl Ad
on Feb 10, 2012
I know very little about football. I do know that going right when the other team is going left is a good thing. It’s all about getting around the opposition, right? And that’s exactly what NFL.com did with their Super Bowl ad. While everyone else was asking viewers to follow them on Twitter or like them on Facebook, the NFL asked people to send a short text message and it worked. The “Live Like a Millionaire” ad shows average guys living extravagant lifestyles. It leads to a tagSearch Ad Spend Continues Growth, Google Reaps Benefits
on Feb 1, 2012
Search isn’t going anywhere. Social is great and it’s important and it is likely to continue to gain momentum. In fact, those in social should enjoy these early years because you can use growth numbers that tout high double digit jumps mainly because the industry is young and those numbers are possible. Search used to see the same numbers but as shown by a report from eMarketer the days of the big, gaudy numbers are likely over and that’s fine for two reasons. First it is unrealistic toChrome Releases Beta Claiming Faster and Safer Experience
on Jan 6, 2012
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For the next 60 days or so Google is going to need to create some new buzz around Chrome since it can’t rank for certain searches anymore . The first step is the release of a beta version that is claiming to be faster and safer than its predecessors.The Best of Copyblogger 2011
on Dec 29, 2011
We’re big on tradition here at Copyblogger. And I’m not just talking about that crazy Puerto Rican eggnog. (Who knew you could get that much rum into a seemingly innocent dairy-based beverage?) Every year right before Christmas, we let you know that we’re taking the rest of the year off. And every year, we slip in a “Best of Copyblogger” post right before New Year’s, just in case you missed something juicy over the past 12 months.
New Study Shows Young Adults Just Want to Have Fun
on Dec 5, 2011
For marketers, going online often means business, but for 53% of young adults (18-29) going online is fun. The stat comes from the latest Pew Internet & American Life Project report which looks at the internet as a diversion from work, school and life. The overall numbers show that Americans often go online for no particular reason. 58% of all adults said they’ve used the internet to waste time at some point. 34% said they did it yesterday.YouTube Gets a Google+ Update and Plus Pages Get Ugly
on Nov 15, 2011
Sometimes there is so much going on that we figure maybe it’s a good idea to put a few ideas in one post. This is one of those times. Last week, Google+ added a YouTube widget to the news stream making it even easier to share videos with your friends. Now, it looks like the reverse is about to happen, as YouTube prepares to add Google+ functionality to its site.Why Great Content Matters So Much
on Nov 14, 2011
As bloggers, we’ve got an awful lot to think about: SEO (search engine optimization), widgets, plugins, stats, design, monetization … oh, and creating content. It’s easy for content to slip to the end of the list. After all, checking your stats or installing a shiny new plugin often seems more fun than sitting down to write yet another blog post. But content is crucial. However great your design is, however optimized your pages are, your content is what really pulls readers in – and keeps them
Google Maps API Charge A Sign of Things to Come?
on Oct 31, 2011
As of January 1, 2012 Google is going to start charging for API calls to Google Maps that exceed 25,000 per day.
5 Marketing Lessons from Our Idiot Brother
on Sep 22, 2011
When I watch a movie, it’s hard not to draw parallels between it and Internet marketing. Watching Our Idiot Brother, I caught a number of great lessons for all types of marketers. So, what does Paul Rudd, also known as Phoebe Buffay’s boyfriend, have to teach you about being an awesome affiliate? 1. You’re going to fail. “I try to do good, but it doesn’t always work out.” It’s important to realize that you’re going to fail at Internet marketing… a lot. You’re going to get it wrong, your first few campaignsIf You Don’t Stop Doing This One Thing, Your Blogging Business Will Never Go Anywhere
on Sep 16, 2011
This guest post is by Tommy Walker, Online Marketing Strategist and owner of Tommy.ismy.name. Why are you reading this article? Don’t get me wrong, I appreciate it, but isn’t there something else you could be doing? What are you putting off? I’m going to be straight with you. You are your own worst enemy. And you are killing your business.
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