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NFL Jumps the Shark Letting Tweets in Pro Bowl

on Jan 26, 2012
NFL Jumps the Shark Letting Tweets in Pro Bowl

While it may seem like a big deal that the most powerful sports league in the US (and maybe the planet), the NFL, is letting it’s players tweet during a game but let’s not run around ringing in the new era of social media and sports.

Report Says In-Game Purchases Will Rise to $4.8 Billion in 2016

on Jan 10, 2012
Report Says In-Game Purchases Will Rise to $4.8 Billion in 2016

I swore I would never do it. My friend swore she’d never do it. And still, after months of fighting the urge, we both did it. We both spent money in-game in order to advance play. A mighty eagle, here, an extra life there. The question now is, where will it end?

Loving The Online Era of Sports Marketing

on Dec 29, 2011
Loving The Online Era of Sports MarketingThis week I have been telling you a little more about myself. Now comes the revelation of something that has been the cornerstone of many relationships throughout my life and has already been passed on to the next generation as well. I am a New York Giants fan. I bleed blue during the NFL season. Have since I was old enough to know what a football is and it will be that way until the first shovel of dirt covers me. That’s why this weekend is pretty important as the Giants play to get into the

Week In Review: College Football & Haters

on Oct 30, 2011
Week In Review: College Football & Haters

This week in review covers quick paydays, exclusive pre-game football parties with Shoemoney, affiliate marketing investment and much more!

Social Gamers Rock the Online Marketing World

on Sep 29, 2011
Social Gamers Rock the Online Marketing World

There are those who believe that video gamers are anti-social misfits who step outside their cave-like comfort zones only in search of food and the occasional shower. And while that might of been true of a generation who consumed Pac-Man cereal for every meal, it’s no longer the case.

Using Gamification in Your Business

on Aug 30, 2011
Using Gamification in Your Business

Marketing Pilgrim’s Social Channel is sponsored by Full Sail University. Gamification is the latest buzzword in marketing circles, as more and more companies are hoping to capitalize on the success of online social games.

New York Mets Take a Swing At Social Media, Connecting Fans and Selling Tickets

on Aug 23, 2011
New York Mets Take a Swing At Social Media, Connecting Fans and Selling TicketsOK, first I have a confession. I am a New York Mets fan (all you other Mets fans can say “Hi, Frank” because admitting this addiction is hard considering the state of the team). Not only a Mets fan but one from birth. That means a limited amount of success (I was at Game 7 in 1986 at their old home Shea Stadium when they won their last World Series) and a lot of heartache (name just about any other day in any other season).

Yahoo, Facebook Team Up to Prove it’s a Small World After All

on Aug 16, 2011
Yahoo, Facebook Team Up to Prove it’s a Small World After All

If you’ve ever played the Six Degrees of Kevin Bacon game, then you already understand the mission of Yahoo’s new initiative, “The Small World Experiment.”

Prize Claw – The Addiction and Monetization of Mobile Game Apps

on Aug 16, 2011
Prize Claw – The Addiction and Monetization of Mobile Game AppsI just completed another level… I’m now at level 40 out of at least 90. That is until they release a new update! I can’t put it down… I’m addicted to another stupid iPhone game and waiting as the seconds go by, just so I can get an extra turn! For the moment… I am an iPhone game addict! I must admit, I rarely play games on the iPhone, but every once in a while I will come across a game that is completely addictive. First it was FieldRunners, then Angry Birds for a bit

Mobile Gaming: Highest Revenue Comes from the Least Number of Players

on Jul 26, 2011
Mobile Gaming: Highest Revenue Comes from the Least Number of PlayersFreemium – it’s a hybrid of free and paid and it’s all the rage in mobile gaming. Try the game for free, play for free, but if you really like it, pay a few dollars for more levels, more detail or a virtual donkey. Who wouldn’t want a virtual donkey? Actually, a lot of people will pass on that offer but it doesn’t matter. According to stats from Flurry, Freemium games generate more revenue than straight-on paid games and it does it in a surprising way. As you can see from the
Effective link wheel combine with social bookmarking